• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Operating Cost, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Cost Estimation, Expense Management, Operating Expense, Materials Management, Resource Allocation, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Hacer negocios con multinacionales y empresas en América Latina

    Skills you'll gain: Innovation, Environmental Social And Corporate Governance (ESG), Global Marketing, Corporate Sustainability, New Business Development, Economic Development, Business Strategy, Sustainable Business, Strategic Thinking, Entrepreneurship, Corporate Strategy, Business Economics, Competitive Analysis, Business Strategies, Growth Strategies, Business, Economics, Natural Resource Management, Digital Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    263 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U
    S

    Multiple educators

    Applied Sustainability for Technical Managers

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Sustainable Design, Corporate Sustainability, Sustainable Technologies, Environmental Social And Corporate Governance (ESG), Sustainable Engineering, Sustainable Development, Sustainable Systems, Energy and Utilities, Sustainability Standards, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Sustainable Architecture, Product Engineering, Initiative and Leadership, Electrical Power

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    553 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Royal Holloway, University of London

    Cybercrime

    Skills you'll gain: Human Factors (Security), Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Security Awareness, Social Sciences, Exploitation techniques, Culture, Psychology, Rapport Building, Persuasive Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Gestión del talento humano

    Skills you'll gain: Empathy & Emotional Intelligence, Management Training And Development, Emotional Intelligence, Assertiveness, People Management, Industrial and Organizational Psychology, Staff Management, Team Performance Management, Cooperation, Leadership and Management, Team Management, Behavior Management, Productivity, Organizational Effectiveness, Professional Development, Communication, Organizational Structure, Leadership, Collaboration, Talent Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Sydney

    Easing the burden of obesity, diabetes and cardiovascular disease

    Skills you'll gain: Health Disparities, Chronic Diseases, Social Determinants Of Health, Health Systems, Systems Thinking, Epidemiology, Public Health and Disease Prevention, Public Health, Sustainable Systems, Preventative Care, Health Policy, Social Impact, Environmental Issue, Food and Beverage, Nutrition and Diet, Biology, Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    174 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Organizational Structure, Staff Management, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Minnesota

    What does it mean to identify as Transgender or Gender Non-Conforming (TGNC)?

    Skills you'll gain: Workplace inclusivity, Diversity Awareness, Health Disparities, Diversity Equity and Inclusion Initiatives, Social Justice, Health Equity, Cultural Diversity, Cultural Sensitivity, Advocacy, Human Development, Public Policies, Mental Health, Health Policy, Public History, Media and Communications

    4.4
    Rating, 4.4 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to get more followers by creating a tweet

    Skills you'll gain: Social Media Content, Content Creation, Social Media, Social Media Marketing, Drive Engagement, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategy Implementation

    Skills you'll gain: Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Professional Networking, Performance Metric

    4.6
    Rating, 4.6 out of 5 stars
    ·
    963 reviews

    Mixed · Course · 1 - 3 Months

1…257258259…592

In summary, here are 10 of our most popular social media marketing courses

  • Costos para los Negocios: Universidad de Chile
  • Hacer negocios con multinacionales y empresas en América Latina: Universidad de los Andes
  • Applied Sustainability for Technical Managers: University of Colorado Boulder
  • Cybercrime: Royal Holloway, University of London
  • Gestión del talento humano: Universidad Nacional Autónoma de México
  • Easing the burden of obesity, diabetes and cardiovascular disease: The University of Sydney
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Piktochart pour les débutants: Coursera
  • International Business II: University of New Mexico
  • What does it mean to identify as Transgender or Gender Non-Conforming (TGNC)?: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok