• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Packt

    Mastering Customer Success

    Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Service, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Company, Product, and Service Knowledge, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Operational Excellence, Product Knowledge, Customer Insights

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    UX and Interface Design for Embedded Systems

    Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Persona (User Experience), Usability Testing, User Centered Design, User Interface (UI) Design, Embedded Systems, Unified Modeling Language

    ★ 4.1 (17) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    Créer une présentation animée avec Powtoon

    Skills you'll gain: Animations, Multimedia, Content Creation, Editing, User Accounts, Marketing

    ★ 4.6 (9) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Business-to-Consumer (B2C) Sales Strategies and Techniques

    Skills you'll gain: Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, Oral Expression, General Sales Practices, Sales Prospecting, Verbal Communication Skills, Closing (Sales), Business-To-Consumer, Target Market, Sales, Communication, Sales Strategy, Customer Engagement, Brand Loyalty, Rapport Building, Customer Retention, Persona Development

    ★ 4.7 (20) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    American History Through Baseball

    Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Culture, Social Studies, International Relations, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Diversity Awareness, Global Marketing, Public History, Cultural Diversity, Demography, Social Justice, Sociology, Market Opportunities

    ★ 4.5 (14) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Midjourney for Beginners: Craft an Exquisite Piece of AI Art

    Skills you'll gain: AI powered creativity, Prompt Patterns, Generative AI, Prompt Engineering, Prompt Engineering Tools, Content Creation, Graphics Software, AI literacy, Image Quality, Creative Design, Design and Product, Marketing Design

    ★ 4.1 (25) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Analytics, Content Optimization, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Strategy, Data-Driven Marketing, Instagram, Analytics, Key Performance Indicators (KPIs), Business Metrics, Social Media Strategy, Scalability, Web Presence, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • B

    Blue Prism

    Blue Prism Foundation Training

    Skills you'll gain: Robotic Process Automation, Business Objects Framework, Business Process Automation, Process Flow Diagrams, Automation, Process Design, Workflow Management, Process Management, Process Modeling, Process Development, Business Process, Process Validation, Release Management, Data Analysis

    ★ 4.6 (38) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    How To Get Started With Pinterest Shopping

    Skills you'll gain: Pinterest, Organizational Skills, Ideation, Social Media Content, Account Management, User Accounts, Meal Planning And Preparation, Direct Selling, Marketing, Business Marketing, Business Strategy, Business Analytics

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • F

    Fundação Instituto de Administração

    Desembaraço Aduaneiro

    Skills you'll gain: International Finance, Global Marketing, Competitive Analysis, Payment Systems, Risk Management, Export Control, Strategic Partnership, Strategic Decision-Making, Strategic Thinking, Risk Mitigation, Business Strategies, Payment Processing, Market Opportunities, Shipping and Receiving, Economics, Brokerage, Regulatory Documents, Document Management

    ★ 4.8 (37) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Primeros Pasos en Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Content Creation, Google Workspace, User Accounts, Marketing

    ★ 4.8 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, User Experience, UI/UX Research, Web Design, Usability Testing, Design Reviews, Experience Design, User Interface and User Experience (UI/UX) Design, Figma (Design Software), Graphic and Visual Design, Persona (User Experience), User Centered Design, Prototyping, Wireframing, User Research, Design Research

    ★ 4.4 (58) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
1…258259260…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok