• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    SkillUp

    Generative AI: Turbocharge Mobile App Development

    Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Generative Model Architectures, Anthropic Claude, Mobile Development Tools, LLM Application, iOS Development, Personalized Campaigns, Cloud Applications, Application Design, Cloud Development, AI Integrations, Machine Learning

    ★ 5 (23) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    Influir en las personas

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Relationship Building, Rapport Building, Professional Networking, Relationship Management, Organizational Leadership, Stakeholder Analysis, Decision Making, Organizational Structure

    ★ 4.8 (35) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidades Anáhuac

    Administración estratégica e IA: Innovación en Negocios

    Skills you'll gain: Organizational Strategy, Data-Driven Decision-Making, Innovation, Business Strategies, Strategic Thinking, AI Enablement, Leadership and Management, Analysis, Entrepreneurship, New Product Development, Artificial Intelligence, Business Modeling, Plan Execution, Business Transformation, Performance Measurement, Business Intelligence, Business Technologies, Business Analytics, Customer Analysis, Case Studies

    ★ 4.4 (32) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Understanding Corporate Communications

    Skills you'll gain: Corporate Communications, Internal Communications, Communication Planning, Strategic Communication, Crisis Management, Business Ethics, Stakeholder Communications, Public Relations, Ethical Standards And Conduct, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Stakeholder Engagement

    ★ 4.5 (33) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Learn to Job Search with Indeed

    Skills you'll gain: Compensation Analysis, HR Tech, Business Research, Research

    ★ 4.6 (38) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • O

    O.P. Jindal Global University

    Foreign Policies of Great, Middle, and Small Powers

    Skills you'll gain: International Relations, Diplomacy, Political Sciences, World History, Policy Development, Social Sciences, Public Affairs, Policy Analysis, Public Safety and National Security, Economics, Case Studies, Governance, Security Strategy, Analytical Skills

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • A

    Arizona State University

    Careers in Sustainability

    Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Professional Development, Marketing and Public Relations, Analysis, Data Presentation, Trend Analysis, Business Writing, Writing, Professionalism, Sustainable Business, Corporate Sustainability, Environmental Issue, Public Relations, Product Lifecycle Management, Presentations, Communication, Constructive Feedback

    ★ 4.5 (72) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Responsible AI, Google Gemini, Retrieval-Augmented Generation, Generative AI, Gemini, Generative Model Architectures, Prompt Patterns, Google Workspace, AI Product Strategy, AI Security, AI Workflows, Google Cloud Platform, Large Language Modeling, Agentic systems, Customer experience improvement, Artificial Intelligence, Cloud Computing, Collaboration

    ★ 4.7 (10) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    AI Business School

    Practical AI and prompting for HR professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Personalization, Generative AI, HR Tech, Personalized Campaigns, Artificial Intelligence, AI Enablement, ChatGPT, AI Integrations, Human Resources, Large Language Modeling, Ideation, Content Creation, Innovation, Business Transformation

    ★ 5 (10) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Social Media Data Analytics

    Skills you'll gain: Social Media Analytics, Social Media Marketing, Business Intelligence, Predictive Modeling, Dashboard Creation, Predictive Analytics, Customer Analysis, Case Studies, Advanced Analytics, Business Strategies

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Microsoft Gen AI for Executives Course - Gen AI Adoption

    Skills you'll gain: Responsible AI, AI Product Strategy, AI Security, Diversity and Inclusion, Workplace inclusivity, AI Enablement, Employee Retention, Business Leadership, Strategic Leadership, Talent Management, Security Strategy, Organizational Strategy, Ethical Standards And Conduct, AI Integrations, Cross-Functional Collaboration, Workforce Development

    ★ 4.4 (13) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    Amazon Web Services

    Introduction to Robotics on AWS

    Skills you'll gain: Amazon Web Services, Robotics, Cloud-Based Integration, Cloud Engineering, Cloud Development, Cloud Applications

    ★ 4.3 (127) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
1…267268269…530

In summary, here are 10 of our most popular marketing strategy courses

  • Generative AI: Turbocharge Mobile App Development: SkillUp
  • Influir en las personas: University of Michigan
  • Administración estratégica e IA: Innovación en Negocios: Universidades Anáhuac
  • Understanding Corporate Communications: STARWEAVER
  • Learn to Job Search with Indeed: Coursera
  • Foreign Policies of Great, Middle, and Small Powers: O.P. Jindal Global University
  • Careers in Sustainability: Arizona State University
  • Generative AI Leader: Google Cloud
  • Practical AI and prompting for HR professionals: AI Business School
  • Social Media Data Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok