Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making
★ 4.9 (9) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Power BI, Data Modeling, Data Analysis Expressions (DAX), Data Transformation, Interactive Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting
★ 4.7 (7) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Facebook, Calendar Management, Social Media, Content Creation, Social Media Marketing, Driving engagement, Content Development and Management, Digital Publishing, Marketing, Graphic Design, Digital Marketing
Intermediate · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Plan Execution, Market Analysis, Competitive Intelligence, Value Propositions, Risk Analysis, Risk Management, Sustainable Business, Market Dynamics
★ 5 (25) · Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Intrusion Detection and Prevention, Model Evaluation, Incident Response, Threat Detection, Computer Security Incident Management, Cyber Threat Intelligence, Distributed Denial-Of-Service (DDoS) Attacks, Event Monitoring, Cybersecurity, Incident Management, Cyber Security Strategy, Threat Management, Model Training, Anomaly Detection, Continuous Monitoring, Cyber Security Policies, Security Management, System Monitoring, Network Analysis, Data Analysis
★ 4.8 (9) · Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Extract, Transform, Load, Data Analysis, Model Training, Data Preprocessing, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Model Evaluation, Exploratory Data Analysis, Statistical Visualization, Machine Learning, Machine Learning Methods, Statistical Methods, Data Cleansing, Project Scoping, Business Priorities, Business Analysis, Data Manipulation
★ 4.7 (85) · Intermediate · Professional Certificate · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
★ 4.8 (12) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Marketing Planning, Timelines, Marketing Operations, Plan Execution, Customer Relationship Management (CRM) Software, Marketing Strategies, Project Management, Strategic Planning, Brand Strategy, Marketing Analytics, Social Media Marketing, Content Strategy, Email Marketing, Performance Measurement, Digital Marketing, Google Analytics, AI Enablement, Search Engine Optimization, Generative AI
Intermediate · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Decision Intelligence, Data Governance, AI Enablement, Health Informatics, Machine Learning Algorithms, Analytics, Clinical Informatics, Machine Learning Methods, Advanced Analytics, Data-Driven Decision-Making, AI Integrations, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Decision Support Systems, Predictive Analytics, Applied Machine Learning, Machine Learning, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, GIS Software, Spatial Analysis, Geospatial Mapping, Metadata Management, Verification And Validation, Geostatistics, Data Validation, Query Languages, Technical Documentation, Document Management, SQL, Data Import/Export, Visual Design, Pandas (Python Package), Data Analysis, Data Quality, Geospatial Information and Technology, Python Programming
★ 3.9 (7) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Advertising Campaigns, Online Advertising, Content Creation, Graphical Tools, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Graphic Design, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours