• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Institute for the Future

    Urgent Optimism: How to Turn Foresight into Action

    Skills you'll gain: Visionary, Proactivity, Strategic Planning, Action Oriented, Planning, Community Organizing, Strategic Thinking, Optimism, Social Impact, Creative Thinking, Innovation, Culture, Persuasive Communication, Creativity, Goal Setting, Leadership, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    292 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Program Management

    Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Project Management Institute (PMI) Methodology, Program Implementation, Stakeholder Engagement, Organizational Strategy, Team Management, Stakeholder Analysis, Coordinating, Leadership, Job Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Blockchain Business Models

    Skills you'll gain: Blockchain, FinTech, Emerging Technologies, Cryptography, Law, Regulation, and Compliance, Financial Regulations, Cryptographic Protocols, Financial Regulation, Regulatory Requirements, Regulatory Compliance, Encryption, Technology Strategies, Payment Systems, Data Integrity, Digital Assets, Financial Services, Feasibility Studies, Transaction Processing, Innovation, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    399 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Introduction to ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Business, Business Reporting, Risk Management Framework, Sustainability Reporting, Risk Management, Business Intelligence, Stakeholder Analysis, Environmental Issue, Stakeholder Engagement, Corporate Strategy, Governance, Performance Analysis, Stakeholder Management, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    316 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Austral

    Conceptos base para el estudio del medio ambiente

    Skills you'll gain: Environmental Science, Chemistry, Biology, Data Literacy, Environmental Monitoring, Environment, Data Analysis, Sustainable Development, Life Sciences, Statistical Analysis, Environmental Resource Management, Descriptive Statistics, Biotechnology, Physics, Climate Change Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    533 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Strategy I: How The Global Economy Works

    Skills you'll gain: Global Marketing, International Relations, Intercultural Competence, World History, Economics, Market Dynamics, Cultural Diversity, Business Management, Political Sciences, Export Control, Business Economics, Business Strategy, Economic Development, Policy Analysis, Financial Regulations, Investments, Risk Management, Competitive Analysis, Business Development

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    305 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    A

    Amazon Web Services

    Data Engineering on AWS - Foundations

    Skills you'll gain: Infrastructure as Code (IaC), Serverless Computing, CI/CD, Data Infrastructure, Amazon Web Services, Continuous Integration, Data Architecture, AWS Identity and Access Management (IAM), Devops Tools, AWS CloudFormation, Security Controls, Cloud Applications, Amazon CloudWatch, Terraform, Authentications

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Getting started with Microsoft Office 365

    Skills you'll gain: Microsoft Office, Microsoft Outlook, Presentations, Microsoft 365, Microsoft PowerPoint, Microsoft Power Automate/Flow, Productivity Software, Microsoft Word, Prioritization, Organizational Skills, Collaborative Software, Email Automation, Calendar Management, Workflow Management, Document Management, Microsoft Excel, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    316 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Healthcare Trends for Business Professionals

    Skills you'll gain: Value-Based Care, Journey Mapping, Healthcare Industry Knowledge, Health Systems, Health Informatics, Organizational Change, Managed Care, Quality Assurance, Change Management, Decision Support Systems, Health Care, Data Quality, AI Enablement, Care Management, Health Technology, Patient-centered Care, Business Analytics, Data Compilation, AI Product Strategy, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    215 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Houston

    Powerful Tools for Teaching and Learning: Web 2.0 Tools

    Skills you'll gain: Collaborative Software, Digital pedagogy, Education Software and Technology, Collaboration, Learning Management Systems, Teaching, Communication, Technology Strategies, Technology Solutions, Web Applications, Communication Systems, Digital Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    189 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    224 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Manajemen Proyek Google

    Skills you'll gain: Milestones (Project Management), Backlogs, Scope Management, Agile Project Management, Program Standards, Project Scoping, Sprint Retrospectives, Project Documentation, Project Risk Management, Project Planning, Requirements Analysis, Stakeholder Analysis, Agile Methodology, Project Management, Communication Planning, Quality Assessment, Sprint Planning, Project Management Life Cycle, Program Management, Organizational Structure

    5
    Rating, 5 out of 5 stars
    ·
    826 reviews

    Beginner · Professional Certificate · 3 - 6 Months

1…277278279…834

In summary, here are 10 of our most popular brand management courses

  • Urgent Optimism: How to Turn Foresight into Action: Institute for the Future
  • Introduction to Program Management: IBM
  • Blockchain Business Models: Duke University
  • Introduction to ESG: Corporate Finance Institute
  • Conceptos base para el estudio del medio ambiente: Universidad Austral
  • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
  • Data Engineering on AWS - Foundations: Amazon Web Services
  • Getting started with Microsoft Office 365: Coursera
  • Healthcare Trends for Business Professionals: Northeastern University
  • Powerful Tools for Teaching and Learning: Web 2.0 Tools: University of Houston

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok