• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Regression Modeling for Marketers

    Skills you'll gain: Statistical Software, Marketing Analytics, Model Evaluation, Regression Analysis, Data-Driven Marketing, Statistical Modeling, Data Visualization, Statistical Methods, Statistical Analysis, Strategic Marketing, Market Analysis, Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Customer Insights, Target Market, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Glasgow

    Data-Driven Leadership: Capstone Project

    Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Leadership Studies, Data Literacy, Organizational Leadership, Strategic Leadership, Leadership, Decision Making, Organizational Effectiveness, Digital Transformation, Leadership and Management, Leadership Development, Data Quality, Professional Development, Agile Methodology, Storytelling, Organizational Structure, Portfolio Management, Critical Thinking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Keyword Research

    Skills you'll gain: Keyword Research, Search Engine Optimization, Generative AI, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 4 Weeks

  • H

    HEC Paris

    CAPSTONE: Your Leadership Challenge

    Skills you'll gain: Storytelling, Leadership Development, Trustworthiness, Leadership, Self-Awareness, Relationship Building, Oral Expression, Strategic Leadership, Accountability, Resilience, Personal Development, Visionary, Organizational Leadership, Professional Development, Verbal Communication Skills, Innovation, Persuasive Communication, Presentations, Forecasting, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace Capstone

    Skills you'll gain: Competitive Analysis, Healthcare Industry Knowledge, Stakeholder Analysis, Medical Devices, Market Opportunities, Value-Based Care, Health Assessment, Health Technology, Innovation, Business Modeling, Clinical Assessment, Commercialization, Market Analysis, Report Writing, Revenue Forecasting, Market Intelligence, Financial Modeling, Business Valuation, Regulatory Affairs, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción a la Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Analysis, Operations, Business Operations, Operational Efficiency, Process Improvement, Operational Analysis, Process Management, Production Process, Business Process, Operational Performance Management, Business Process Improvement, Service Improvement, Quality Improvement, Business Workflow Analysis, Process Optimization, Quality Management, Product Quality (QA/QC), Quality Monitoring, Performance Measurement

    4.3
    Rating, 4.3 out of 5 stars
    ·
    89 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Intermediate Web and Front-End Development

    Skills you'll gain: Webpack, Frontend Performance, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Usability Testing, Web Development, Software Testing, Test Tools, Front-End Web Development, Functional Testing, Test Automation, Continuous Monitoring, Development Testing, Computer Programming Tools, JavaScript Frameworks, WordPress

    4.5
    Rating, 4.5 out of 5 stars
    ·
    38 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    How to Prioritize ESG Initiatives

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Prioritization, Business Priorities, Sustainability Reporting, Corporate Sustainability, Sustainable Business, Stakeholder Analysis, Needs Assessment, Social Impact, Stakeholder Engagement, Organizational Strategy, Environmental Issue, Strategic Planning, Goal Setting, Strategic Decision-Making, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Customer Acquisition Management, Product Development, Market Opportunities, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Market Analysis, Customer Insights, User Feedback, User Research, Competitive Analysis, Lean Methodologies

    4.3
    Rating, 4.3 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Shopify eCommerce: Social Media Ads for Sales Success

    Skills you'll gain: Meta Ads Manager, Campaign Planning, Data-Driven Marketing, Conversion Funnel Analysis, Performance marketing, Marketing Analytics, Marketing Budgets, Target Market, Google Ads, Web Analytics, Google Analytics, E-Commerce, Budget Management, Content Creation, Account Management, Video Production, Apple iOS

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI and LLM Security

    Skills you'll gain: AI Security, Responsible AI, Data Ethics, LLM Application, Generative AI, Google Gemini, Artificial Intelligence, Cloud Security, Governance Risk Management and Compliance, Cyber Security Strategy, Security Strategy, Artificial Intelligence and Machine Learning (AI/ML), Computer Security Awareness Training, Network Security, Security Management, Cyber Attacks, Cyber Security Policies, Natural Language Processing, Risk Management, Supply Chain

    Intermediate · Course · 1 - 3 Months

1…280281282…530

In summary, here are 10 of our most popular marketing strategy courses

  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Regression Modeling for Marketers: University of Colorado System
  • Data-Driven Leadership: Capstone Project: University of Glasgow
  • Generative AI for Keyword Research: Coursera
  • CAPSTONE: Your Leadership Challenge: HEC Paris
  • Healthcare Marketplace Capstone: University of Minnesota
  • Introducción a la Gestión de Operaciones: University of Pennsylvania
  • Intermediate Web and Front-End Development: IBM
  • How to Prioritize ESG Initiatives: Duke University
  • Startup Calling: from idea to impact: Università Bocconi

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok