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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Precalculus: Mathematical Modeling

    Skills you'll gain: Data Literacy, Data Analysis, Applied Mathematics, Mathematical Modeling, Data Modeling, Systems Of Measurement, Correlation Analysis, Regression Analysis, Trigonometry

    4.8
    Rating, 4.8 out of 5 stars
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    98 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    AI Literacy: Responsible, Trustworthy, Effective

    Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Large Language Modeling, Responsible AI, Data Ethics, Generative Adversarial Networks (GANs), Generative Model Architectures, LLM Application, Agentic systems, AI Security, Law, Regulation, and Compliance, Agentic Workflows, Discussion Facilitation, Regulatory Requirements, Regulatory Compliance, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, SAS (Software), Analytics, Machine Learning

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Put It All Together: Prepare for a Cloud Data Analyst Job

    Skills you'll gain: Responsible AI, Generative AI, Data Ethics, Data Analysis, Google Cloud Platform, Analytical Skills, Large Language Modeling, AI literacy, Professional Development, Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
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    40 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Notion for Beginners: Master the Core Features

    Skills you'll gain: Information Architecture, Content Management Systems, No-Code Development, Organizational Skills, Content Management, Document Management, Productivity, User Accounts

    4
    Rating, 4 out of 5 stars
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    16 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    RStudio for Six Sigma - Basic Descriptive Statistics

    Skills you'll gain: Sampling (Statistics), Plot (Graphics), Statistical Methods, Descriptive Statistics, Statistical Visualization, Data Import/Export, Pareto Chart, Histogram, Statistical Programming, Descriptive Analytics, Statistical Analysis, R (Software), Box Plots, R Programming, Data Synthesis, Probability Distribution, Probability & Statistics, Exploratory Data Analysis, Statistics, Data Science

    4.6
    Rating, 4.6 out of 5 stars
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    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Data Analysis and Visualization with Microsoft Excel

    Skills you'll gain: Data Storytelling, Data Analysis Expressions (DAX), Excel Formulas, Data Transformation, Interactive Data Visualization, Data Presentation, Microsoft Excel, Datamaps, Data Visualization, Dashboard Creation, Sampling (Statistics), Dashboard, Pivot Tables And Charts, Data Analysis, Statistical Analysis, Data Cleansing, Microsoft Office, Geospatial Mapping, Microsoft 365, Productivity Software

    3.7
    Rating, 3.7 out of 5 stars
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    13 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Advanced Topics in Artificial Intelligence

    Skills you'll gain: Responsible AI, Automation, Artificial Intelligence, Cloud Infrastructure, Infrastructure Architecture, Business Technologies, AI Personalization, Risking, Predictive Modeling, Business Operations

    Build toward a degree

    4.1
    Rating, 4.1 out of 5 stars
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    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Optimization: Grow Your Presence

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Analytics, Content Optimization, Social Media Content, Social Media, Social Media Marketing, Social Media Management, Content Strategy, Data-Driven Marketing, Instagram, Analytics, Key Performance Indicators (KPIs), Business Metrics, Social Media Strategy, Scalability, Web Presence, Data-Driven Decision-Making, Brand Marketing, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
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    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Measuring the Success of a Patient Safety or Quality Improvement Project (Patient Safety VI)

    Skills you'll gain: Patient Safety, Data Literacy, Performance Measurement, Data Visualization, Data Analysis, Data Presentation, Continuous Quality Improvement (CQI), Data Visualization Software, Statistical Reporting, Quantitative Research, Data Integration

    4.7
    Rating, 4.7 out of 5 stars
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    97 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
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    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Literacy, Data Visualization, Generative AI, Risk Management, Risk Mitigation, ChatGPT, Data Synthesis, Compliance Management, AI Integrations, AI Workflows, Data Pipelines, Automation, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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