• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Workplace inclusivity, Marketing Planning, Selling Techniques, Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    UX Research and Information Architecture 

    Skills you'll gain: Information Architecture, UI/UX Research, Persona (User Experience), Design Research, User Centered Design, User Interface and User Experience (UI/UX) Design, Surveys, Usability, Usability Testing, Persona Development, Prioritization, Tree Maps, Data Mapping

    4.9
    Rating, 4.9 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    Intermediate Excel: Data Modeling, Analysis, and Dashboards

    Skills you'll gain: Dashboard Creation, Pivot Tables And Charts, Power BI, Spreadsheet Software, Data Analysis, Analytics, Business Modeling, Business Analysis, Data Storytelling, Data Presentation, Microsoft 365, Trend Analysis, Data Security, Data Entry, Data Management, Productivity

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Infosec

    CompTIA Data+

    Skills you'll gain: Data Integration, Data Analysis, Data Mining, Data Presentation, Data-Driven Decision-Making, Data Modeling, Data Governance, Business Analytics, Data Visualization, Dashboard Creation, Analytics, Statistical Analysis, Dashboard, Data Warehousing, Data Management, Data Security, Data Quality, Data Cleansing, Data Integrity, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Créer une présentation de marché cible avec Canva

    Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Productivity Software, Design

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Fraud Analysts: Improving Detection Efficiency

    Skills you'll gain: Anomaly Detection, Fraud detection, Data Literacy, Data Visualization, Generative AI, Risk Management, Risk Mitigation, ChatGPT, Data Synthesis, Compliance Management, AI Integrations, AI Workflows, Data Pipelines, Automation, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Machine Learning Algorithms

    Skills you'll gain: Feature Engineering, Model Evaluation, Machine Learning Algorithms, Model Optimization, Machine Learning Methods, Random Forest Algorithm, Advanced Analytics, Algorithms, Statistical Machine Learning, Applied Machine Learning, Decision Tree Learning, Predictive Modeling, Data Preprocessing, Fine-tuning, Classification And Regression Tree (CART)

    3.6
    Rating, 3.6 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Streamlined Project Management with Trello: AI Integration

    Skills you'll gain: Workflow Management, Go To Market Strategy, Project Schedules, Project Management Software, Scheduling, Organizational Skills, Marketing Planning, Process Optimization, Campaign Planning, Marketing Strategies, Project Coordination, AI Enablement, Content Creation, Project Management, Digital Marketing, Content Development and Management, ChatGPT, Automation, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    T

    The Hong Kong University of Science and Technology

    Understanding China, 1700-2000: A Data Analytic Approach, Part 1

    Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Public History, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Education and Training, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    127 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Data Analysis with SQL: Inform a Business Decision

    Skills you'll gain: SQL, Data Presentation, Business Analysis, Data Analysis, Query Languages, Databases

    4.2
    Rating, 4.2 out of 5 stars
    ·
    48 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…283284285…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok