• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    University of California, Irvine

    Diversity and Inclusion for HR Professionals

    Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Diversity and Inclusion, Diversity Awareness, Workplace inclusivity, Intercultural Competence, Diversity Programs, Cultural Diversity, Human Resources, Human Resource Strategy, Employee Engagement, Decision Making, Leadership

    4.7
    Rating, 4.7 out of 5 stars
    ·
    243 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introducción al Marketing

    Skills you'll gain: Customer Analysis, Branding, Brand Strategy, Brand Marketing, Marketing Psychology, Strategic Marketing, Marketing, Brand Management, Consumer Behaviour, Go To Market Strategy, Marketing Strategies, Customer Insights, Marketing Communications, Driving engagement, Online Advertising, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    272 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Java Programming for Beginners

    Skills you'll gain: Java Programming, Java, Memory Management, Development Environment, Programming Principles, Computer Programming Tools, Computer Programming, Integrated Development Environments, Data Structures, Software Installation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    176 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Health Care Innovation

    Skills you'll gain: Social Determinants Of Health, Operations Management, Operational Performance Management, Health Care Administration, Innovation, Operational Efficiency, Value-Based Care, Process Optimization, Process Improvement and Optimization, Performance Improvement, Process Mapping, Health Systems, Health Care, Lean Methodologies, Performance Metric, Health Technology, Quality Assessment, Key Performance Indicators (KPIs), Qualitative Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    306 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Decisiones Financieras

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Portfolio Management, Investment Management, Portfolio Risk, Financial Accounting, Income Statement, Investments, Financial Analysis, Balance Sheet, Financial Reporting, Business Valuation, Financial Market, Risk Management, Accruals, Financial Systems, Risk Modeling, Cash Flows, Capital Budgeting, Securities (Finance)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    301 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    The Business of Product Management II

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Product Planning, Financial Analysis, Product Development, Financial Statement Analysis, Customer Analysis, Customer experience improvement, Innovation, Revenue Management, Business Metrics, Financial Statements, Brand Loyalty, Financial Acumen, Customer Engagement, Agile Methodology, Initiative and Leadership, Commercialization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    237 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Decentralized Finance (DeFi) Deep Dive

    Skills you'll gain: Loans, Lending and Underwriting, Blockchain, General Lending, Derivatives, FinTech, Market Liquidity, Financial Trading, Token Optimization, Securities (Finance), Digital Assets, Liquidation, Portfolio Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    317 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Cybersecurity Architecture

    Skills you'll gain: Network Security, IT Security Architecture, Cybersecurity, Endpoint Detection and Response, Data Security, Cyber Threat Hunting, Application Security, Cyber Security Policies, Network Architecture, DevSecOps, Incident Response, Information Technology Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    207 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner Certification [PSPO I] Preparation

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Scrum (Software Development), Stakeholder Communications, Product Roadmaps, Virtual Teams, Stakeholder Management, Communication Planning, Agile Project Management, Product Strategy, Stakeholder Engagement, Product Planning, Agile Methodology, Agile Software Development, User Story, Communication, Communication Strategies, Sprint Planning, Product Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    211 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Scrimba

    CSS

    Skills you'll gain: Responsive Web Design, HTML and CSS, Hypertext Markup Language (HTML), Typography, Cascading Style Sheets (CSS), Web Design, Web Development Tools, Browser Compatibility, Front-End Web Development, Application Deployment, Web Design and Development, Web Development, Computer Programming Tools, Animations, Development Environment, Software Development Tools, UI Components, Javascript, Maintainability, User Interface (UI)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    250 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Ethical Hacking with Open Source Tools

    Skills you'll gain: Threat Detection, Penetration Testing, Exploit development, Cyber Threat Intelligence, Threat Management, Linux Administration, Incident Response, Vulnerability Scanning, Vulnerability Assessments, Cybersecurity, Vulnerability Management, Network Monitoring, Bash (Scripting Language), Cyber Security Assessment, Network Security, Anomaly Detection, Incident Management, AI Security, Information Systems Security, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Structured Query Language (SQL) using SAS

    Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Data Access, Database Management Systems, Data Presentation, Data Manipulation, Data Wrangling, Data Integration, Data Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    288 reviews

    Mixed · Course · 1 - 3 Months

1…286287288…834

In summary, here are 10 of our most popular brand management courses

  • Diversity and Inclusion for HR Professionals: University of California, Irvine
  • Introducción al Marketing: University of Pennsylvania
  • Java Programming for Beginners: IBM
  • Health Care Innovation: University of Pennsylvania
  • Decisiones Financieras: Pontificia Universidad Católica de Chile
  • The Business of Product Management II: Advancing Women in Tech
  • Decentralized Finance (DeFi) Deep Dive: Duke University
  • Cybersecurity Architecture: IBM
  • Product Owner Certification [PSPO I] Preparation: SkillUp
  • CSS: Scrimba

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok