Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fractal Analytics
Skills you'll gain: Model Evaluation, Model Deployment, Applied Machine Learning, Machine Learning, Machine Learning Methods, Supervised Learning, Regression Analysis, Decision Tree Learning, Machine Learning Algorithms, Model Training, Feature Engineering, Data Preprocessing, Unsupervised Learning, Predictive Modeling, Model Optimization, Logistic Regression, Anomaly Detection, Classification Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Generative AI, Prompt Engineering Tools, Miro AI, Financial Accounting, Cash Flow Forecasting, Accounting, Cash Flows, Data Processing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI, Responsible AI, Financial Data, Complex Problem Solving, Microsoft Copilot, Data Ethics, ChatGPT, Data-Driven Decision-Making, Data Analysis, Prompt Engineering, Financial Analysis, Data Visualization Software
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Customer Retention, Expectation Management, Brand Loyalty, Customer Relationship Management, Human Resource Strategy, Diversity Marketing, Customer Analysis, Target Market, Customer Insights, Revenue Management, Consumer Behaviour, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Scientific Visualization, Interactive Data Visualization, Geospatial Information and Technology, Geospatial Mapping, Data Presentation, Color Theory, Graphic and Visual Design, Visual Design, Spatial Data Analysis, Tree Maps, Visualization (Computer Graphics), Data Storytelling, Statistical Visualization, Design Elements And Principles, Tableau Software, Plot (Graphics), Data Literacy, Computer Displays, Time Series Analysis and Forecasting
Intermediate · Specialization · 3 - 6 Months
Skills you'll gain: Price Negotiation, Sales Management, Sales Operations, Selling Techniques, Sales, Account Strategy, Enterprise Sales, B2B Sales, Driving engagement, Inside Sales, Training and Development, Regional Sales, Customer Engagement, Marketing Automation, LinkedIn, Drive Engagement, Key Performance Indicators (KPIs), AI Personalization, Personalized Campaigns, Video Production
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Keyword Research, Digital Publishing, Content Optimization, Search Engine Optimization, Intellectual Property, Layout Design, Account Management, Accounting
Beginner · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Visualization, Data Science, Exploratory Data Analysis, Data Presentation, Statistical Programming, Statistical Methods, Statistical Machine Learning, Analysis, Statistical Modeling, Applied Machine Learning, R (Software), R Programming, Statistical Software, Forecasting, Machine Learning
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Content, Content Creation, Driving engagement, Content Marketing, Content Strategy, Social Media Management, Content Management, Community Development, Community Outreach, Social Media, Business Priorities, Customer Engagement, Shared Media, Brand Management, Discussion Facilitation, Branding
Beginner · Course · 1 - 4 Weeks