• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Presentation Design Mastery in Canva

    Skills you'll gain: Presentations, Canva (Software), Typography, Target Audience, Data Visualization, Visual Storytelling, Communication Strategies, Data Storytelling, Visual Design, Graphic and Visual Design, Communication, Timelines, Style Guides, Graphic Design, Storytelling, Layout Design

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Copenhagen Business School

    AI and the Illusion of Intelligence

    Skills you'll gain: Artificial Intelligence, Large Language Modeling, AI literacy, Natural Language Processing, Theoretical Computer Science, Statistical Machine Learning, Liberal Arts, Artificial Neural Networks, Grammar, Computational Thinking, Social Impact

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Wrangling Data in the Tidyverse

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, R Programming, R (Software), Data Processing, Data Preprocessing, Data Analysis, Statistical Programming, Text Mining, Correlation Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    H2O.ai

    Large Language Models

    Skills you'll gain: Large Language Modeling, LLM Application, Model Evaluation, Fine-tuning, Collaborative Software, Artificial Neural Networks, Deep Learning, Artificial Intelligence and Machine Learning (AI/ML), Model Optimization, Generative AI, Data Management, Model Training, Data Preprocessing, Generative Model Architectures, Natural Language Processing, Data Validation, Data Cleansing, Applied Machine Learning, Transfer Learning, Verification And Validation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Strategic SEO: A Quick Start to Reach a Wider Audience

    Skills you'll gain: Keyword Research, Search Engine Optimization, Target Audience, Content Optimization, Blogs, Web Analytics and SEO, Content Strategy, Web Content, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The State University of New York

    Advanced Information Literacy

    Skills you'll gain: digital literacy, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Analytical Skills, Intellectual Property, Planning, Communication, Constructive Feedback, Style Guides

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Arm

    Getting Started with Machine Learning at the Edge on Arm

    Skills you'll gain: Embedded Systems, Tensorflow, Applied Machine Learning, Data Processing, Embedded Software, Data Preprocessing, Model Optimization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Artificial Neural Networks, Machine Learning Algorithms, Model Training, Convolutional Neural Networks, Feature Engineering, Computer Vision, Deep Learning, Image Analysis, Machine Learning, Model Deployment, Microarchitecture

    4.2
    Rating, 4.2 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Blueprint to Bytecode: Architecting Scalable AI Systems

    Skills you'll gain: Model Deployment, Data Cleansing, Data Transformation, Data Preprocessing, Data Storytelling, Feature Engineering, AWS SageMaker, AI Integrations, Systems Architecture, Solution Architecture, Model Optimization, Cloud Computing Architecture, Scalability, MLOps (Machine Learning Operations), System Design and Implementation, Kubernetes, Data Engineering, Cloud Infrastructure, Docker (Software), Prometheus (Software)

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    EDUCBA

    Financial Modeling in Mining: Analyze & Evaluate

    Skills you'll gain: Financial Modeling, Balance Sheet, Financial Statement Analysis, Financial Statements, Revenue Forecasting, Depreciation, Capital Expenditure, Financial Analysis, Case Studies, Financial Forecasting, Finance, Business Valuation, Profit and Loss (P&L) Management, International Finance, Working Capital, Equities, Corporate Finance, Forecasting, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Introduction to Archaeology : Archaeology as Science

    Skills you'll gain: Timelines, Ancient History, Scientific Methods, World History, Anthropology, Science and Research, Environmental Science, Investigation, Social Sciences, Environment, Spatial Analysis, Geographic Information Systems, Research, Culture, Geospatial Information and Technology, Data Collection, Biology

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    How Did We Get Here?The Development of Analytics in Football

    Skills you'll gain: Analytics, Performance Analysis, Descriptive Analytics, Business Analytics, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Media and Communications, Analysis, Predictive Analytics, Data Literacy, Performance Measurement, Data Collection, Spatial Data Analysis, Spatial Analysis, Performance Reporting, Learning Styles, Innovation, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

1…292293294…454

In summary, here are 10 of our most popular market research courses

  • Presentation Design Mastery in Canva: Coursera
  • AI and the Illusion of Intelligence: Copenhagen Business School
  • Wrangling Data in the Tidyverse: Johns Hopkins University
  • Large Language Models: H2O.ai
  • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
  • Advanced Information Literacy: The State University of New York
  • Getting Started with Machine Learning at the Edge on Arm: Arm
  • Blueprint to Bytecode: Architecting Scalable AI Systems: Coursera
  • Analytics: Uncover Key Report Insights: Coursera
  • Financial Modeling in Mining: Analyze & Evaluate: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok