• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Survey Design & Statistical Analysis

    Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Analysis, Statistical Analysis, Key Performance Indicators (KPIs), R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Markets: Growth, Trends, and Opportunity

    Skills you'll gain: Market Share, Market Opportunities, Market Analysis, Market Trend, Quantitative Research, Trend Analysis, Market Research, Data Visualization, Market Data, Target Market, Performance Analysis, Analytical Skills, Key Performance Indicators (KPIs), Data Visualization Software, Business Development, Performance Measurement, Gap Analysis, Variance Analysis, Business Strategy, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Analyze User Research Data with Microsoft Forms

    Skills you'll gain: User Research, User Feedback, Business Research, Market Research, Business Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    50 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Copenhagen Business School

    The Neuromarketing Toolbox

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Sensory Systems Analysis, Neurology, Science and Research, Experimentation, Marketing Strategy and Techniques, Research Methodologies, Research Design, Data Collection, Analysis, Anatomy, Decision Making, Electrophysiology, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    201 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Analyzing Market Attractiveness Using Creately

    Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Market Intelligence, Strategic Thinking, Entrepreneurship, Market Research, New Business Development, Business Analysis Tools, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    124 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Apply Market-Scan for Top Suppliers

    Skills you'll gain: Strategic Sourcing, Supplier Risk Management, Supplier Management, Procurement, Vendor Management, Supplier Relationship Management, Project Scoping, Supply Management, Keyword Research, Market Analysis, Market Intelligence, Market Research, Market Data, Scope Management, Business Research, Report Writing, Data Collection, Project Documentation

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Launch for Market Researchers

    Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Analyzing Product Opportunities with Creately

    Skills you'll gain: Market Opportunities, Product Strategy, Competitive Analysis, Business Strategy, Product Planning, New Business Development, Business Solutions, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Growth Strategies, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    42 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Ethical & AI-Driven Market Decision-Making

    Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Initiative and Leadership, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Market Intelligence, Artificial Intelligence, AI literacy, Law, Regulation, and Compliance, Market Analysis, Economics, Policy, and Social Studies, Accountability

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Market Basket Data Using R

    Skills you'll gain: Data Mining, Data Cleansing, Transaction Processing, Unsupervised Learning, Data Preprocessing, R Programming, Data Analysis, Market Analysis, Data Visualization, Data Manipulation, Model Training, Statistical Visualization, Data Quality, Consumer Behaviour, Model Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Market Research & Business Intelligence Mastery

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Consumer Behaviour, Global Marketing, Market Trend, Customer Analysis, Analytical Skills, Business Strategies, Case Studies, Customer Insights, Report Writing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Customer Insights, Marketing Analytics, Business Research, Customer Analysis, Market Data, Target Market, Marketing Strategies, Data-Driven Marketing, Market Opportunities, Strategic Marketing, Customer Data Management, Branding, Analysis, Target Audience, Data Literacy

    Beginner · Course · 1 - 4 Weeks

1234…454

In summary, here are 10 of our most popular market research courses

  • Advanced Survey Design & Statistical Analysis: Coursera
  • Analyze Markets: Growth, Trends, and Opportunity: Coursera
  • Analyze User Research Data with Microsoft Forms: Coursera
  • The Neuromarketing Toolbox: Copenhagen Business School
  • Analyzing Market Attractiveness Using Creately: Coursera
  • Apply Market-Scan for Top Suppliers: Coursera
  • Career Launch for Market Researchers: Coursera
  • Analyzing Product Opportunities with Creately: Coursera
  • Master Ethical & AI-Driven Market Decision-Making: EDUCBA
  • Analyze Market Basket Data Using R: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok