• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    运营管理概论(中文版)

    Skills you'll gain: Operations Management, Operations, Process Analysis, Operational Efficiency, Business Operations, Inventory Control, Production Process, Process Management, Production Management, Business Process, Operational Performance Management, Quality Management, Business Workflow Analysis, Process Optimization, Inventory Management, Quality Improvement, Process Improvement, Business Process Improvement, Inventory Management System, Performance Improvement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    The Business of Ideas: IP in the Real World

    Skills you'll gain: Intellectual Property, Case Studies, Legal Risk, Law, Regulation, and Compliance, Asset Protection, Case Law, Legal Strategy, Branding, Lawsuits, Legal Proceedings, Market Dynamics, Litigation and Civil Justice, Emerging Technologies, Appeals, Music, Technical Standard, Musical Composition

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IBM

    IBM Data Topology

    Skills you'll gain: Multi-Cloud, Data Architecture, Dataflow, Data Management, Regulatory Compliance, Cloud Management, Data Infrastructure, AI Enablement, AI Integrations, Data Science, Strategic Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    36 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Risk Management Essentials

    Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management Framework, Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, Generative AI, AI Enablement, Compliance Management, AI Integrations, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    How to fulfill orders on Facebook

    Skills you'll gain: Facebook, Order Management, Order Fulfillment, Marketing, Order Processing, Product Marketing, Selling Techniques, Sales, Payment Processing, Payment Systems, Shipping and Receiving, E-Commerce, Social Media Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Influencing the Organisation

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Change Management, Stakeholder Communications, Professional Networking, Matrix Management, Organizational Change, Organizational Leadership, Stakeholder Analysis, Leadership, Organizational Structure, Leadership Development, Team Leadership, Influencing, Professional Development, Organizational Strategy, Relationship Building, Personal Development, Branding, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    44 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Design, Operations, Process Improvement, Administration, Business Operations, Operational Analysis, Operational Efficiency, Inventory Management, Workflow Management, Operational Performance Management, Process Management, Performance Improvement, Continuous Improvement Process, Organizational Strategy, Process Improvement and Optimization, Service Improvement, Inventory and Warehousing, Inventory Management System, Inventory Control

    4.9
    Rating, 4.9 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Diseño e innovación de modelo de negocios

    Skills you'll gain: Business Modeling, Business Architecture, Business Strategy, Design Thinking, Storytelling, Innovation, Entrepreneurship, Systems Thinking, Shared Media, Organizational Development, Visual Storytelling, Professional Networking, Value Propositions, Market Opportunities, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Mi nueva empresa: los siguientes pasos

    Skills you'll gain: Team Building, New Business Development, Communication, Business Development, Teamwork, Team Management, Presentations, Business Strategies, Growth Strategies, Business Strategy, Performance Analysis, Business Planning, Entrepreneurship, Business Modeling, Business Analysis, Business Metrics, Competitive Analysis, Sustainable Business, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sustainable high-end tourism

    Skills you'll gain: Service Design, Hospitality Services, Hospitality, Hospitality Management, Customer Insights, Customer experience improvement, Personalized Service, Service Management, Service Improvement, Customer experience strategy (CX), Sustainable Business, Sustainable Development, Corporate Sustainability, Consumer Behaviour, Sustainable Systems, Language Interpretation, Translation, and Studies, Sustainability Standards, Strategic Marketing, Marketing, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    46 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Comment créer des stories Facebook et Instagram avec Canva

    Skills you'll gain: Canva (Software), Storytelling, Visual Storytelling, Social Media Content, Creative Design, Style Guides, Graphic Design, Content Creation, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of B2B Selling in Tech

    Skills you'll gain: Sales Pipelines, Prospecting and Qualification, Sales Development, Sales Process, Persuasive Communication, Communication, Value Propositions, B2B Sales, Technical Sales, Sales Prospecting, Overcoming Objections, Communication Strategies, Customer Relationship Management (CRM) Software, Product Demonstration, Sales, Sales Strategy, Lead Generation, Market Analysis, Market Dynamics, Market Research

    Beginner · Course · 1 - 4 Weeks

1…301302303…530

In summary, here are 10 of our most popular marketing strategy courses

  • 运营管理概论(中文版): University of Pennsylvania
  • The Business of Ideas: IP in the Real World: University of Pennsylvania
  • IBM Data Topology: IBM
  • GenAI for Risk Management Essentials: Coursera
  • How to fulfill orders on Facebook: Coursera
  • Influencing the Organisation: Queen Mary University of London
  • Gestión de Operaciones: IESE Business School
  • Diseño e innovación de modelo de negocios: Tecnológico de Monterrey
  • Mi nueva empresa: los siguientes pasos: Universidad de los Andes
  • Sustainable high-end tourism: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok