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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Data Analysis with OpenAI API: Save time with GenAI

    Skills you'll gain: Prompt Engineering, OpenAI API, Generative AI, Exploratory Data Analysis, Analysis, OpenAI, ChatGPT, Data Analysis, Analytics, Data-Driven Decision-Making, E-Commerce, Data Manipulation, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    M

    Microsoft

    Generative AI for Data Science

    Skills you'll gain: Fine-tuning, Generative AI, Model Optimization, Large Language Modeling, Data Ethics, LLM Application, Responsible AI, Feature Engineering, AI Security, Advertising, Marketing, Anomaly Detection, Data Synthesis, Information Privacy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Dealing With Missing Data

    Skills you'll gain: Sampling (Statistics), Statistical Programming, Statistical Software, Data Analysis Software, Statistical Analysis, STATA (Software), Statistical Methods, R (Software), Statistical Modeling, Regression Analysis, Data Analysis, Logistic Regression

    3.8
    Rating, 3.8 out of 5 stars
    ·
    138 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Master Financial Analysis: AI-Driven Modeling & Forecasting

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Modeling, Financial Analysis, Working Capital, Business Valuation, Financial Forecasting, Dashboard, Dashboard Creation, Financial Data, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Forecasting, Real Time Data, Power BI, Extract, Transform, Load, Tableau Software, Finance

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Creating a Differential Competitive Advantage -Jagdish Sheth

    Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Target Audience, Brand Awareness, Marketing, Digital Advertising, Market Opportunities, Online Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, MarTech, Business Strategy, Business

    3.7
    Rating, 3.7 out of 5 stars
    ·
    6 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Relações Internacionais

    Skills you'll gain: International Finance, International Relations, Tax Laws, Tax, Export Control, Global Marketing, Economics, Tax Compliance, Commercialization, Go To Market Strategy, Market Opportunities, Economic Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Exploratory Data Analysis for the Public Sector with ggplot

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Data Presentation, Ggplot2, R (Software), Statistical Visualization, R Programming, Data Visualization Software, Data Analysis, Scatter Plots, Statistical Analysis, Histogram, Tidyverse (R Package), Public Administration, Statistical Programming, Trend Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Measurement Systems Analysis

    Skills you'll gain: Correlation Analysis, Statistical Visualization, Descriptive Statistics, Statistical Analysis, Statistical Software, Probability & Statistics, Data Analysis, Analysis, R (Software), Systems Of Measurement, Data Quality, R Programming, Statistical Methods, Verification And Validation, Statistical Hypothesis Testing

    4.2
    Rating, 4.2 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    SkillUp

    Power BI Data Analyst Associate Prep

    Skills you'll gain: Data Analysis Expressions (DAX), Dashboard, Dashboard Creation, Power BI, Microsoft Power Platform, Data Visualization, Data Transformation, Data Modeling, Data Presentation, Data Import/Export, Data Wrangling, Data Visualization Software, Interactive Data Visualization, Data Analysis, Analytics, Data Cleansing, Role-Based Access Control (RBAC), Data Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Data in a Model Car Database with MySQL Workbench

    Skills you'll gain: MySQL Workbench, Data-Driven Decision-Making, Exploratory Data Analysis, MySQL, Data Analysis, Query Languages, SQL, Analytical Skills, Database Software, Technical Communication, Relational Databases

    4
    Rating, 4 out of 5 stars
    ·
    28 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Big Data

    Skills you'll gain: Data Persistence, Data Presentation, Big Data, Analytics, Data Processing, Data Analysis, Data Storage Technologies, Data Strategy, Data Storage, Data Integrity, Data Management, Data Infrastructure, Unstructured Data, Data Import/Export, Real Time Data, Data Collection

    3.9
    Rating, 3.9 out of 5 stars
    ·
    31 reviews

    Mixed · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
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Professional Certificates

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