• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Customer Engagement and Collaboration

    Skills you'll gain: Stakeholder Communications, Customer Relationship Management (CRM) Software, Customer Analysis, Brand Awareness, HubSpot CRM, User Feedback, Customer Retention, Customer Engagement, Customer Service, Content Marketing, Marketing Analytics, Brand Marketing, Email Marketing, Social Media Marketing, Google Analytics, Digital Marketing, Performance Measurement, Search Engine Optimization, AI Enablement, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Claves para el éxito de la transformación digital en Pymes

    Skills you'll gain: Culture Transformation, Digital Transformation, Innovation, Talent Management, Business Transformation, Process Management, Digital Media Strategy, Organizational Change, Change Management, Digital Marketing, Operational Efficiency, Sales, People Development, Business Process Automation, Organizational Leadership, Marketing Strategies, Business Strategies, Sales Strategy, Technology Strategies, Emerging Technologies

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Applied Bayesian Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Predictive Analytics, Statistics, Regression Analysis, Predictive Modeling, Statistical Inference, Probability & Statistics, Mathematical Modeling, Model Evaluation, Data Analysis, Data Science, Statistical Machine Learning, Statistical Analysis, Statistical Programming, Markov Model, Probability Distribution, Sampling (Statistics), Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Deep Learning RNN & LSTM: Stock Price Prediction

    Skills you'll gain: Data Preprocessing, Recurrent Neural Networks (RNNs), Model Training, Data Transformation, Financial Forecasting, Model Evaluation, Statistical Visualization, Time Series Analysis and Forecasting, Exploratory Data Analysis, Deep Learning, Predictive Modeling, Forecasting, Predictive Analytics, Artificial Neural Networks, Network Model, Development Environment, Project Implementation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Hotel And Restaurant Management, Market Dynamics, Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Marketing Channel, Hospitality, Financial Forecasting, Hospitality Services, Hotels and Accommodations, Customer Retention, Brand Loyalty, Cost Management, Hotel Operations, Direct Selling, Data-Driven Decision-Making, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Information System Auditing, Governance and Management

    Skills you'll gain: Audit Planning, Enterprise Architecture, Internal Auditing, Compliance Management, Regulatory Compliance, Risk Control, Quality Assurance, Training Records Management, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Разбираем отчет S-1 для IPO

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Reporting, Financial Analysis, Financial Data, Regulatory Requirements, Regulatory Compliance, Risk Analysis, Due Diligence, Regulatory Documents, Investment Banking, Market Opportunities, Market Analysis

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Design Elements And Principles, Target Audience, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Insurance Underwriting & Risk-Based Pricing

    Skills you'll gain: Underwriting, Insurance, Insurance Policies, Lending and Underwriting, Actuarial Science, Risk Analysis, Risk Modeling, Financial Industry Regulatory Authorities, Financial Services, Risk Management, Financial Regulation, Estimation, Regulatory Compliance, Data-Driven Decision-Making, Analytics, Cost Estimation, Finance, Forecasting, Decision Making, Business

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Practical AI and prompting for sales professionals

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Generative AI, AI Personalization, Sales Presentations, General Sales Practices, AI Enablement, Artificial Intelligence, Ideation, Automation, Digital Transformation, Innovation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Monetization: Collaborate with Brands

    Skills you'll gain: Content Strategy, Advertising, Social Media Content, Online Advertising, Business Planning, Financial Planning, Strategic Partnership, Merchandising, Revenue Management, Driving engagement, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 SEO Link Building: #1 SEO Ranking Tactic (Backlinks)

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Blogs, Digital Marketing Tools, Competitive Analysis, Quality Assessment, Content Creation

    Mixed · Course · 1 - 3 Months

1…316317318…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok