• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • A

    Alfaisal University | KLD

    ما هي الإدارة ولماذا نحتاج إليها |What and Why of Management

    Skills you'll gain: Business Management, Administration, Leadership and Management, Organizational Structure, Leadership Studies, Organizational Effectiveness, Goal Setting, Leadership, Operational Efficiency

    ★ 4.9 (290) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of California, Davis

    Management of Multinational and Cross-Cultural Teams

    Skills you'll gain: Virtual Teams, Team Leadership, Intercultural Competence, Diversity Awareness, Team Management, Cultural Diversity, Organizational Leadership, Diversity Training, Team Building, Diversity and Inclusion, Rapport Building, Cultural Sensitivity, Leadership, Leadership and Management, Cultural Responsiveness, Leadership Development, Team Performance Management, Drive Engagement, Team Collaboration, Interpersonal Communications

    ★ 4.7 (126) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • M

    Michigan State University

    Structure: Building the Frame for Business Growth

    Skills you'll gain: Financial Statements, Intellectual Property, Financial Statement Analysis, Income Statement, Business Planning, Balance Sheet, Management Training And Development, Organizational Structure, Entrepreneurship, Team Building, Cash Flows, Regulation and Legal Compliance, Registration, Regulatory Documents, Recruitment Strategies

    ★ 4.8 (161) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Minnesota

    Healthcare Delivery Providers

    Skills you'll gain: Health Systems, Healthcare Industry Knowledge, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Medical Management, Hospital Experience, Organizational Structure, Health Administration, Health Care, Value-Based Care, Primary Care, Care Coordination, Payment Systems, Home Health Care, Medicare, Health Policy, Patient-centered Care, Hospice

    ★ 4.7 (215) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    (Giving Helpful Feedback) إعطاء الملاحظات المفيدة

    Skills you'll gain: Constructive Feedback, Recognizing Others, Supervision, Tactfulness, Performance Management, Management Training And Development, Motivational Skills, Performance Review, Cooperation, Employee Performance Management, Behavioral Management, Drive Engagement, Creativity, Emotional Intelligence, Interpersonal Communications, Communication Strategies

    ★ 4.8 (407) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Cape Town

    Innovative Finance: Hacking finance to change the world

    Skills you'll gain: Design Thinking, Social Impact, Financial Inclusion, Human Centered Design, Risk Management, Business Modeling, Sustainable Development, Philanthropy, Innovation, Resource Allocation, Risk Mitigation, Performance Measurement, Stakeholder Engagement, Strategic Partnership, Fundraising, Entrepreneurial Finance, Finance, Revenue Management, Due Diligence, Case Studies

    ★ 4.7 (153) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SAP

    SAP Customer Engagement and Discovery

    Skills you'll gain: Stakeholder Engagement, Journey Mapping, Stakeholder Management, Customer Engagement, Consultative Approaches, Stakeholder Communications, Agile Methodology, Stakeholder Analysis, Requirements Elicitation, SAP Applications, Customer Analysis, Technical Consulting, Customer Insights, Consulting, Process Analysis, Business Analysis, Analysis, Project Management, Verbal Strategic Communication, Business Requirements

    ★ 4.7 (129) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Saïd Business School, University of Oxford

    Generative and Agentic AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making

    ★ 4.8 (129) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    GenAI for Execs & Business Leaders: Integration Strategy

    Skills you'll gain: Responsible AI, AI Product Strategy, Data Ethics, Competitive Intelligence, AI Enablement, Hybrid Cloud Computing, Business Leadership, Compliance Training, Data Management, Strategic Leadership, Generative AI, Law, Regulation, and Compliance, Data Strategy, Cloud Infrastructure, Return On Investment, AI Integrations, Artificial Intelligence, Data Governance

    ★ 4.8 (139) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Stanford University

    Palliative Care Always

    Skills you'll gain: Hospice, Pain Management, Psychosocial Assessments, Patient Communication, Patient-centered Care, Parent Communication, Caregiving, Family Support, Patient Education and Support, Compassion, Patient Advocacy, Cultural Responsiveness, Personal Care, Direct Patient Care, Care Management, Child Welfare, Patient Treatment, Pediatrics, Oncology, Patient Evaluation

    ★ 4.7 (169) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    Business Process Modelling

    Skills you'll gain: Business Workflow Analysis, Process Modeling, Workflow Management, Process Improvement, Diagram Design, Data Flow Diagrams (DFDs), Process Management, Business Process Management, Business Analysis, Service Design, System Design and Implementation, Business Management, Dataflow, Stakeholder Engagement, Stakeholder Communications

    ★ 4.7 (131) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • Q

    Queen Mary University of London

    Getting Started with Leadership

    Skills you'll gain: Stakeholder Management, Organizational Change, Stakeholder Engagement, Time Management, Organizational Effectiveness, Organizational Leadership, Leadership and Management, Organizational Structure, Stakeholder Analysis, Business Leadership, Team Leadership, Leadership, Staff Management, Leadership Development, Influencing

    ★ 4.6 (128) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…317318319…834

In summary, here are 10 of our most popular brand management courses

  • ما هي الإدارة ولماذا نحتاج إليها |What and Why of Management: Alfaisal University | KLD
  • Management of Multinational and Cross-Cultural Teams: University of California, Davis
  • Structure: Building the Frame for Business Growth: Michigan State University
  • Healthcare Delivery Providers: University of Minnesota
  • (Giving Helpful Feedback) إعطاء الملاحظات المفيدة: University of Colorado Boulder
  • Innovative Finance: Hacking finance to change the world: University of Cape Town
  • SAP Customer Engagement and Discovery: SAP
  • Generative and Agentic AI: Saïd Business School, University of Oxford
  • GenAI for Execs & Business Leaders: Integration Strategy: IBM
  • Palliative Care Always: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok