Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: MongoDB, Data Transformation, Customer Analysis, Customer Insights, Data Analysis, Back-End Web Development, Customer Data Management, Data Processing, NoSQL, Database Development, Data Maintenance, Document Management, Pandas (Python Package), Database Design, Data Validation, Database Management, Databases, Data Access, Query Languages, Database Systems
★ 4.6 (73) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Tableau Software, Data Visualization Software, Data Analysis, Dashboard, Dashboard Creation
★ 4.8 (22) · Advanced · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Marketing Management, Focus Group, Research, Research Reports, Presentations, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Design Software, Graphic Design, Marketing Design, Event Management
★ 4.7 (18) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Instagram, Design Elements And Principles, Graphic and Visual Design, Photography, Photo Editing, Driving engagement, Photo/Video Production and Technology, Social Media Content, Branding, Brand Marketing, Image Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment
★ 5 (7) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Data Management, Data Manipulation
★ 4.4 (12) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Organizational Skills, Document Management, Project Management Software, Project Coordination, Telecommuting, Project Management, Productivity Software, Project Documentation, Internal Communications, Data Security, File Management, User Accounts, Information Privacy, Account Management
★ 4.6 (16) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Order Management, Order Entry, Sales Process, Order Processing, Accounting Software, Customer Relationship Management, Inventory Control, Small Business Accounting, Inventory Management System, Customer Relationship Management (CRM) Software, Financial Reporting, Accounts Receivable, Invoicing, Cloud Security, Sales, Amazon Web Services, Data Security, Billing & Invoicing, Accounting, Finance
★ 4.6 (17) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Performance Measurement, Performance Metric, Marketing Effectiveness, Performance Analysis, Content Management Systems, Auditing, Performance Reporting, Data-Driven Marketing, Data-Driven Decision-Making, Web Content Accessibility Guidelines
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Media Relations, Stakeholder Communications, Stakeholder Engagement, Intercultural Competence, Public Relations, Cultural Diversity, Communication Strategies, Business Ethics, Crisis Management, Cultural Sensitivity, Ethical Standards And Conduct, Digital Communications, Drive Engagement, Employee Engagement, Branding
★ 4.6 (34) · Beginner · Course · 1 - 4 Weeks