Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Ad Hoc Reporting, Ad Hoc Analysis, Data Analysis, Exploratory Data Analysis, Database Application
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Ggplot2, Plot (Graphics), Tidyverse (R Package), Data Visualization, Statistical Visualization, Data Analysis, Exploratory Data Analysis, R Programming, Data Visualization Software, Data Wrangling, Data Manipulation, R (Software)
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, R Programming, R (Software), Data Processing, Data Preprocessing, Data Analysis, Statistical Programming, Text Mining, Correlation Analysis
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Demography, Market Opportunities, Franchising, Public History, Cultural Diversity, Culture, Governance
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Organizational Skills, Project Management Software, Organizational Structure, Collaborative Software, Organizational Effectiveness, Team Management, Project Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Harvard Business Review
Skills you'll gain: Marketing Planning, Selling Techniques, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Solution Selling, Customer Support, Global Marketing
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Social Network Analysis, Social Media Analytics, Data Analysis, Python Programming, Model Evaluation
Advanced · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Content Performance Analysis, Content Optimization, Key Performance Indicators (KPIs), Search Engine Optimization, Content Development and Management, Content Strategy, Keyword Research, Content Creation, Content Marketing, Performance Analysis, Web Analytics and SEO, Scalability, Strategic Partnership, Earned Media, AI Integrations, Legal Risk, Cross-Channel Marketing, Process Design
Intermediate · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Predictive Modeling, Mathematical Modeling, Predictive Analytics, Statistical Modeling, Statistical Methods, Applied Mathematics, Logistic Regression, Linear Algebra, Small Data, Model Evaluation, Statistical Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Banking, Bank Regulations, Customer Analysis, Lending and Underwriting, Loan Origination, Commercial Lending, Banking Services, Banking, Loan Documentation, Consumer Lending, Deposit Accounts, Mortgage Loans, Data-Driven Marketing, Payment Systems, Credit/Debit Card Processing, General Lending, Service Design, Financial Inclusion, Regulatory Compliance, Commercial Banking
Beginner · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Power BI, Dashboard Creation, Dashboard, Collaborative Software, Collaboration, Data Sharing, Microsoft Power Platform, Microsoft Excel, Business Intelligence, Microsoft 365, Interactive Data Visualization, Microsoft PowerPoint, Data Analysis Software, Performance Tuning, Data Analysis
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Analytical Skills, Data Analysis, Model Evaluation, Logistic Regression, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Machine Learning Algorithms, Machine Learning Methods, Predictive Modeling, Feature Engineering, Fine-tuning, Model Training, Bayesian Statistics
Intermediate · Course · 1 - 3 Months