Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Interviewing Skills, Data Presentation, Data Mapping, Data Ethics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Organizational Change, Agentic Workflows, Generative AI Agents, AI Integrations, Forecasting, Workflow Management, Predictive Analytics, Cash Management, Responsible AI, Performance Tuning, Fraud detection, Financial Regulation
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Statistical Software, Microsoft Excel, Excel Formulas, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Data Analysis Software, Statistical Modeling, Analysis, Probability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Driving engagement, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Social Media Management, Social Media Analytics, Target Audience, Customer Analysis
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pay Per Click Advertising, Google Ads, Keyword Research, Advertising Campaigns, Search Engine Marketing, Marketing Budgets, Online Advertising, Campaign Planning, Data-Driven Marketing, Paid media, Digital Marketing Tools, Advertising, Digital Advertising, Data-Driven Decision-Making, Sales Presentation, Budgeting, Cost Estimation, Performance Metric, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Drive Engagement, Post-Production
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: B2B Sales, Stakeholder Engagement, Overcoming Objections, Solution Sales Engineering, Stakeholder Management, Closing (Sales), Price Negotiation, Negotiation, Sales Management, Sales Presentation, Solution Selling, Active Listening, Sales Operations, Sales Process, Sales Pipelines, Strategic Partnership, Sales, Proposal Development, Customer and Client Support, Customer Communications Management
Intermediate · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Business Workflow Analysis, Data Ethics, Data Literacy, Exploratory Data Analysis, AI Integrations, Project Implementation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AI Personalization, Education Software and Technology, Driving engagement, Responsible AI, Learning Management Systems, Data-Driven Decision-Making, Prompt Engineering, Analytics, Data Ethics, Artificial Intelligence, Generative AI, Quality Assurance, Data Analysis, Analytical Skills
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours