• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Gestión de productos digitales: Fundamentos modernos

    Skills you'll gain: Product Management, New Product Development, Product Development, Product Improvement, Product Marketing, Innovation, Product Planning, Business Modeling, Stakeholder Engagement, Leadership and Management, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Customer Analysis, Data-Driven Decision-Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Liderazgo en la empresa familiar

    Skills you'll gain: Leadership, Organizational Leadership, Business Leadership, Leadership and Management, Governance, Strategic Leadership, Leadership Development, Succession Planning, Organizational Development, Business Management, Business Administration, Organizational Structure, Strategic Thinking, Knowledge Transfer, Business Planning, Business Strategy, Professional Networking, Stakeholder Engagement, Business Economics, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Huddersfield

    Strategic Implementation & Management

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Organizational Strategy, Innovation, Strategic Leadership, Stakeholder Analysis, Organizational Change, Leadership and Management, Culture Transformation, Business Strategy, Strategic Decision-Making, Change Management, Plan Execution, Business Strategies, Business Leadership, Business Ethics, Strategic Thinking, Business Transformation, Leadership, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    AI Product Management: The Complete Handbook

    Skills you'll gain: AI Product Strategy, Product Management, Commercialization, Model Training, Technical Product Management, Product Lifecycle Management, Design and Product, Model Deployment, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Infrastructure Architecture, Responsible AI, AI literacy, Digital Transformation, Data-Driven Decision-Making, Deep Learning

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Interactive Document Design in Canva

    Skills you'll gain: Interactive Design, Canva (Software), Layout Design, Digital Design, Information Architecture, Browser Compatibility, Document Management, Graphic and Visual Design, Interoperability, Design Elements And Principles, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales Foundations For Complex Deals

    Skills you'll gain: Consultative Selling, B2B Sales, Enterprise Sales, Negotiation, Matrix Management, Conflict Management, Sales Strategy, Persuasive Communication, Sales, Prospecting and Qualification, Stakeholder Engagement, Sales Management, Rapport Building, Professional Development, Communication, Stakeholder Communications, Psychology, Business Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Стратегии коммуникации в виртуальную эпоху

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Leadership, Virtual Teams, Presentations, Verbal Communication Skills, Team Collaboration, Discussion Facilitation, Professional Development, Business Communication, Meeting Facilitation, Communication Strategies, Interpersonal Communications, Oral Expression, Public Speaking, Tactfulness, Drive Engagement, Negotiation, Digital Communications

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Strategic Planning for Public & Nonprofits

    Skills you'll gain: Strategic Planning, Organizational Strategy, Case Studies, Business Planning, Stakeholder Engagement, Resource Allocation, Stakeholder Management, Resource Management, Strategic Leadership, Resource Planning, Stakeholder Analysis, Leadership and Management, Strategic Thinking, Systems Thinking, Mitigation, Non-Profit Accounting, Strategic Decision-Making, Organizational Change, Public Administration, Leadership Development

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    No-Code AI Agents for Social Media - A Step-by-Step Guide

    Skills you'll gain: AI Workflows, Prompt Patterns, Agentic Workflows, Agentic systems, Multimodal Prompts, AI Orchestration, Prompt Engineering Tools, Workflow Management, AI Integrations, Marketing Automation, Social Media Content, LLM Application, Content Scheduling, Generative AI, Authorization (Computing)

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Cómo hacer invitaciones en Canva

    Skills you'll gain: Canva (Software), Graphical Tools, Web Content, Design, Creative Design, Design Software, Graphic Design, Marketing Design, Event Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI: Shaping Work and Tasks

    Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

1…327328329…530

In summary, here are 10 of our most popular marketing strategy courses

  • Gestión de productos digitales: Fundamentos modernos: University of Virginia
  • Liderazgo en la empresa familiar: Tecnológico de Monterrey
  • Strategic Implementation & Management: University of Huddersfield
  • AI Product Management: The Complete Handbook: Packt
  • Curiosity: A Necessary Ingredient for Successful Innovation: Arizona State University
  • Interactive Document Design in Canva: Coursera
  • B2B Sales Foundations For Complex Deals: The Expert Academy
  • Стратегии коммуникации в виртуальную эпоху: University of Toronto
  • Foundations of Strategic Planning for Public & Nonprofits: John Wiley & Sons
  • No-Code AI Agents for Social Media - A Step-by-Step Guide: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok