• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SkillUp

    The DMAIC Framework: Analyze, Improve, and Control Phase

    Skills you'll gain: Exploratory Data Analysis, Statistical Process Controls, Six Sigma Methodology, Statistical Hypothesis Testing, Lean Six Sigma, Statistical Analysis, Continuous Improvement Process, Data Analysis, Analysis, Process Analysis, Process Improvement, Quality Improvement, Statistical Methods, Quality Monitoring, Quality Control, Process Improvement and Optimization, Root Cause Analysis, Data-Driven Decision-Making, Statistics, Statistical Inference

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build Image Quality Inspection using AWS Lookout for Vision

    Skills you'll gain: Model Training, Model Evaluation, Image Analysis, Amazon Web Services, Image Quality, Computer Vision, Anomaly Detection, Data Science, Machine Learning, Cloud Computing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze AI to Amplify Brand Success

    Skills you'll gain: Marketing Effectiveness, Digital Analysis, Data-Driven Marketing, Performance Measurement, Digital Marketing Campaigns, Brand Awareness, Brand Marketing, Campaign Planning, Performance Metric, Marketing Planning, Marketing Strategies, Marketing Analytics, Branding, Strategic Partnership, Competitive Intelligence, Brand Strategy, Brand Management, Customer Insights, Generative Engine Optimization (GEO), Promotions and Campaigns

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Anuncie su evento para recaudar fondos con Canva

    Skills you'll gain: Canva (Software), Marketing Materials, Graphic and Visual Design, Promotional Materials, Driving engagement, Graphic Design, Advertising, Design, Online Advertising, Graphic and Visual Design Software, Marketing Design, Design Software, Design Elements And Principles, Target Audience, Digital Advertising, Drive Engagement, Marketing, Social Media Content, User Accounts, Business

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    B

    Banco Interamericano de Desarrollo

    La era digital en América Latina y el Caribe

    Skills you'll gain: Digital Transformation, Big Data, Analytics, Economics, Policy, and Social Studies, Public Policies, digital literacy, Data-Driven Decision-Making, Economic Development, Business Transformation, Technology Strategies, Entrepreneurship, Internet Of Things, Emerging Technologies, New Business Development, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    44 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Insurance Underwriting & Risk-Based Pricing

    Skills you'll gain: Underwriting, Insurance, Insurance Policies, Lending and Underwriting, Actuarial Science, Risk Analysis, Risk Modeling, Financial Industry Regulatory Authorities, Financial Services, Risk Management, Financial Regulation, Estimation, Regulatory Compliance, Data-Driven Decision-Making, Analytics, Cost Estimation, Finance, Forecasting, Decision Making, Business

    5
    Rating, 5 out of 5 stars
    ·
    22 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Healthcare Information Design and Visualizations

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Tableau Software, Dashboard, Data Analysis Software, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Technical Communication, Business Analytics, Storytelling, Peer Review, Data Collection, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Python for Data Science (and Version Control with GitHub)

    Skills you'll gain: A/B Testing, Pandas (Python Package), Matplotlib, Plotly, Statistical Methods, GitHub, Data Manipulation, Statistical Hypothesis Testing, Version Control, Statistical Analysis, Data Science, Data Visualization Software, Python Programming, NumPy, Statistics, Data Analysis, Git (Version Control System), Collaborative Software, AI Workflows, Data Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Moneyball and Globalization

    Skills you'll gain: Labor Relations, Employee Relations, Court Systems, Social Studies, World History, Branding, Economic Development, Socioeconomics, Economics, Consumer Behaviour, Global Marketing, International Relations, Demography, Market Opportunities, Franchising, Public History, Cultural Diversity, Culture, Governance

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Pandas with Python: Analyze, Transform & Export Data

    Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Data Wrangling, Jupyter, Data Visualization, Microsoft Excel, Data Transformation, Plot (Graphics), Data Analysis, Data Cleansing, Data Preprocessing, Memory Management, Sampling (Statistics)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating a Data Warehouse Through Joins and Unions

    Skills you'll gain: Data Warehousing, Data Integration, Database Administration, SQL, Relational Databases, Data Analysis, Text Mining, Exploratory Data Analysis, Google Analytics

    4
    Rating, 4 out of 5 stars
    ·
    8 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Financial Planning & Analysis and Performance Management

    Skills you'll gain: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Operating Cost, Financial Forecasting, Working Capital, Business Planning, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing

    Beginner · Specialization · 3 - 6 Months

1…328329330…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok