• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Usability Testing with Hotjar

    Skills you'll gain: Usability Testing, Usability, Test Tools, Test Planning, User Research, Interactive Data Visualization, Product Development, Web Analytics and SEO, User Accounts, Data Integration

    ★ 4.3 (31) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Investigating Epidemics like COVID-19: An Analyst's Guide

    Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Data Presentation, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, Geospatial Information and Technology, Geospatial Mapping, Analytics, Statistical Analysis, Exploratory Data Analysis, Anomaly Detection, Infectious Diseases, Risk Analysis, Statistical Methods, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    Alex Genadinik

    5 Sales-Video Formats For A Website Or YouTube Monetization

    Skills you'll gain: Selling Techniques, Sales Strategy, Sales Presentations, Advertising Sales, Video Production, Facebook, Product Promotion, Promotional Strategies, Strategic Marketing, Content Marketing, Drive Engagement

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Manage Security Operations

    Skills you'll gain: Microsoft Azure, Threat Modeling, Cloud Security, Continuous Monitoring, System Monitoring, Security Information and Event Management (SIEM), Security Management, Security Controls, Threat Detection, Threat Management, Application Performance Management, Cyber Security Policies, Event Monitoring, Brute-force attacks, Incident Response, Query Languages, Interactive Data Visualization

    ★ 4.6 (12) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Creating Tasks and Goals for a Project in ClickUp

    Skills you'll gain: Goal Setting, Organizational Skills, Project Management Software, Delegation Skills, Project Performance, Collaborative Software, Project Coordination, Project Management, User Accounts, Internal Communications, Communication

    ★ 5 (9) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Apache Kafka - An Introduction

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Scalability

    ★ 3.7 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    ★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Gradient to Production: MLOps & Model Serving

    Skills you'll gain: Model Evaluation, MLOps (Machine Learning Operations), Regression Testing, Kubernetes, Docker (Software), Feature Engineering, Containerization, Software Documentation, Data Pipelines, Git (Version Control System), Apache Airflow, Technical Documentation, Microservices, CI/CD, Unit Testing, API Design, Performance Metric, Python Programming, Version Control, Verification And Validation

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Introduction to Time Series

    Skills you'll gain: Time Series Analysis and Forecasting, R (Software), R Programming, Statistical Analysis, Statistical Software, Forecasting, Statistical Modeling, Data Analysis, Statistical Methods, Statistical Reporting, Predictive Modeling, Correlation Analysis, Statistical Visualization, Data Presentation, Probability & Statistics, Model Evaluation, Statistical Hypothesis Testing, Numerical Analysis, Data Transformation

    ★ 4.2 (9) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

    Skills you'll gain: Model Evaluation, Model Training, Google Cloud Platform, Model Optimization, Model Deployment, Data Preprocessing, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Applied Machine Learning, Cloud Deployment, Cloud Storage, Machine Learning, Data Management

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Colorado System

    Biostatistics Study Design and Analysis for Grant Writing

    Skills you'll gain: Grant Writing, Sample Size Determination, Biostatistics, Medical Science and Research, Statistical Analysis, Data Analysis, Clinical Research, Statistical Methods, Analysis, Science and Research, Quantitative Research, Data Collection, Statistical Modeling

    ★ 5 (12) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • A

    AI CERTs

    AI for Research & Analysis

    Skills you'll gain: Business Research, AI literacy, Market Research, Analytical Skills, Business Intelligence, Decision Intelligence, Market Analysis, Trend Analysis, Market Intelligence, Data Analysis, Forecasting, AI Integrations

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
1…329330331…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok