• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    S

    Simplilearn

    Keyword Research and SEO Training

    Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Apache Kafka - An Introduction

    Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Data Processing, Scalability

    3.7
    Rating, 3.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Key Industry 4.0 Technologies in Manufacturing - 2

    Skills you'll gain: Cloud Computing, Cloud Platforms, Cloud Deployment, Cloud Services, Manufacturing Operations, Cybersecurity, Manufacturing Processes, Manufacturing and Production, Augmented and Virtual Reality (AR/VR), Blockchain, Cyber Attacks, Production Process, Emerging Technologies, Information Systems Security, Industrial Engineering, Augmented Reality, Virtual Environment, Artificial Intelligence and Machine Learning (AI/ML), Virtual Reality, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Web & Digital Design

    Skills you'll gain: User Interface (UI), User Interface (UI) Design, Responsive Web Design, User Interface and User Experience (UI/UX) Design, User Experience Design, Digital Design, Web Design, User Experience, Motion Graphics, Adobe XD, Interactive Design, No-Code Development, Graphic and Visual Design, Layout Design, Prototyping, Graphic Design, Design Elements And Principles, Augmented and Virtual Reality (AR/VR), Style Guides, Digital Publishing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Sales Teams

    Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Applied Bayesian Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Predictive Analytics, Statistics, Regression Analysis, Predictive Modeling, Statistical Inference, Probability & Statistics, Mathematical Modeling, Model Evaluation, Data Analysis, Data Science, Statistical Machine Learning, Statistical Analysis, Statistical Programming, Markov Model, Probability Distribution, Sampling (Statistics), Machine Learning, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    A

    AI CERTs

    AI in Finance Agent

    Skills you'll gain: Risk Analysis, Financial Forecasting, Governance, Financial Analysis, Predictive Analytics, Automation, Governance Risk Management and Compliance, Financial Management, Forecasting, Compliance Management, Financial Reporting, Risk Management

    Beginner · Course · 1 - 3 Months

  • E

    EDUCBA

    Build A Data Warehouse in Azure

    Skills you'll gain: Azure Synapse Analytics, Data Warehousing, Power BI, Data Integration, Data Architecture, Data Visualization Software, Microsoft Azure, Apache Spark, Extract, Transform, Load, Data Storage, Database Management, Data Pipelines, Performance Tuning, Data Processing, Data Transformation, Query Languages, Cloud Security, Data Security, Security Controls, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Drive Engagement, Post-Production

    3.6
    Rating, 3.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Business Intelligence Analysts

    Skills you'll gain: Business Intelligence, Generative AI, Business Analytics, Responsible AI, Business Process Automation, Data-Driven Decision-Making, Business Workflow Analysis, Data Ethics, Data Literacy, Exploratory Data Analysis, AI Integrations, Project Implementation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    AI in Education: Adaptive Learning & Personalized Pathways

    Skills you'll gain: AI Personalization, Education Software and Technology, Driving engagement, Responsible AI, Learning Management Systems, Data-Driven Decision-Making, Prompt Engineering, Analytics, Data Ethics, Artificial Intelligence, Generative AI, Quality Assurance, Data Analysis, Analytical Skills

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Organize an event with Canva

    Skills you'll gain: Events and Conferences, Event Planning, Canva (Software), Event Management, Digital Content, Event Marketing, Content Creation, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Campaigns, Social Media, Product Design, Digital Marketing, Marketing Communications, Design Elements And Principles

    4
    Rating, 4 out of 5 stars
    ·
    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…330331332…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok