• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • K

    Kotter

    Kotter's Change Framework: Accelerators 5-8

    Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Business Transformation, Overcoming Obstacles, Business Leadership, Organizational Leadership, Organizational Structure, Leadership, Leadership Development, Lifelong Learning, Behavioral Management, Employee Engagement

    ★ 4.6 (23) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Using GenAI for Tailored Customer Emails

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Email Marketing, Personalized Campaigns, Email Automation, Persona Development, AI Personalization, ChatGPT, Target Audience, Marketing Automation, Content Creation, AI Integrations

    ★ 4.9 (21) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Healthcare Career Explorer: Certified Nursing Assistant

    Skills you'll gain: Patient Communication, Nursing and Patient Care, Nursing Basics, Care Coordination, Nursing Care, Caregiving, Patient Advocacy, Basic Patient Care, Direct Patient Care, Clinical Supervision, Patient Safety, Patient Observation, Nursing Homes, Healthcare Industry Knowledge, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Portfolio Development in Canva

    Skills you'll gain: Storytelling, Case Studies, Canva (Software), Information Architecture, Digital Design, Visual Storytelling, Digital Publishing, Portfolio Management, Target Audience, Design Strategies, Layout Design, User Experience Design, Graphic and Visual Design, Critical Thinking and Problem Solving

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Clemson University

    AI Receptive Software Development

    Skills you'll gain: Software Development Methodologies, Systems Development Life Cycle, Program Development, Software Engineering, Software Development, Requirements Analysis, Usability, Human Centered Design, User Research, Systems Development, User Experience Design, AI literacy, Software Development Tools, User Centered Design, AI Enablement, Artificial Intelligence, AI Integrations

    ★ 4.4 (8) · Intermediate · Course · 1 - 3 Months

    Category: Build toward a degree
    Build toward a degree
  • L

    LearnKartS

    Content Marketing Mastery

    Skills you'll gain: Content Performance Analysis, Content Creation, Target Audience, Content Marketing, Storytelling, Digital Publishing, Brand Strategy, Social Media Content, Blogs, Brand Marketing, Content Development and Management, Web Content, Content Strategy, Branding, Digital Content, Performance Measurement, Digital Media Strategy, Promotional Strategies, Performance Analysis, Persona Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    Imperial College London

    Globalisation and health governance

    Skills you'll gain: Advocacy, Social Determinants Of Health, Health Promotion, Public Health, Health Policy, Health Disparities, Health Systems, Public Health and Disease Prevention, Health Equity, Healthcare Industry Knowledge, International Relations, Socioeconomics, Social Studies, Lobbying, Governance, Research, Political Sciences, Policy Analysis, World History

    ★ 4.9 (17) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • K

    KodeKloud

    Introduction to OpenAI

    Skills you'll gain: OpenAI, Prompt Engineering, OpenAI API, Responsible AI, Token Optimization, Multimodal Prompts, AI literacy, Data Ethics, Large Language Modeling, Artificial Intelligence, Generative AI, LLM Application, Embeddings, Image Analysis, Model Training, Fine-tuning, Computer Vision, Application Programming Interface (API), Emerging Technologies

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • T

    Tecnológico de Monterrey

    Fundamentos de la Industria de Hidrocarburos

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Global Marketing, Energy and Utilities, Price Negotiation, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Socioeconomics, Process Engineering, Social Studies, Sustainable Systems, Production Process, Natural Resource Management, Workforce Development, Risk Management

    ★ 4.4 (10) · Intermediate · Course · 1 - 3 Months

  • U

    University of Michigan

    Community Awareness: What is a Socially Just University

    Skills you'll gain: Social Justice, Teaching, Diversity Equity and Inclusion Initiatives, Diversity Programs, Pedagogy, Higher Education, Diversity Awareness, Student Engagement, Community and Social Work, Cultural Diversity, Research, Social Impact, Community Organizing, Governance

    Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • U

    University of Illinois Urbana-Champaign

    Wetland Delineation Fundamentals

    Skills you'll gain: Hydrology, Water Resources, Environmental Monitoring, Research Reports, Natural Resource Management, Environmental Science, Geospatial Information and Technology, Technical Documentation, Environmental Regulations, Environmental Laws

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    L&T EduTech

    Analysis of Shallow Foundation

    Skills you'll gain: Structural Engineering, Structural Analysis, Engineering Analysis, Civil Engineering, Construction, Construction Engineering, Finite Element Methods, Engineering Calculations, Simulation and Simulation Software, Design Specifications, Analytical Testing

    ★ 4.8 (9) · Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…334335336…454

In summary, here are 10 of our most popular market research courses

  • Kotter's Change Framework: Accelerators 5-8: Kotter
  • Using GenAI for Tailored Customer Emails: Coursera
  • Healthcare Career Explorer: Certified Nursing Assistant: Coursera
  • Portfolio Development in Canva: Coursera
  • AI Receptive Software Development: Clemson University
  • Content Marketing Mastery: LearnKartS
  • Globalisation and health governance: Imperial College London
  • Introduction to OpenAI: KodeKloud
  • Fundamentos de la Industria de Hidrocarburos: Tecnológico de Monterrey
  • Community Awareness: What is a Socially Just University: University of Michigan

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok