• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Create an Email Autoresponder Using Mailchimp

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Newsletters, Automation, Personalized Campaigns, Digital Marketing Tools, Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainability for Business

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Stakeholder Management, Performance Measurement, Strategic Partnership, Sustainable Development, Sustainable Systems, Corporate Strategy, Sustainability Standards, Stakeholder Analysis, Drive Engagement, Procurement, Business Strategies, Communication Planning, Supply Chain Management, Systems Thinking, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    53 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Videojuegos: ¿de qué hablamos?

    Skills you'll gain: Video Game Development, Game Design, Animation and Game Design, Computer Programming, Computer Graphics, Interaction Design, Artificial Intelligence

    4.3
    Rating, 4.3 out of 5 stars
    ·
    567 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    From Sleep Disorders to Sleep Health

    Skills you'll gain: Mental Health, Diversity Awareness, Cultural Diversity, Health Disparities, Social Determinants Of Health, Health Equity, Respiration, Preventative Care, Stress Management, Human Development, Positive Airway Pressure (CPAP/BiPAP), Patient Treatment, Treatment Planning, Diagnostic Tests, Mental Health Diseases and Disorders, Physiology, Child Health, Neurology, Geriatrics, Mindfulness

    4.5
    Rating, 4.5 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Politecnico di Milano

    Water: an essential resource

    Skills you'll gain: Water Quality, Water Sustainability, Water Resource Management, Sustainable Development, Environmental Engineering, Environmental Engineering and Restoration, Sanitation, Environmental Monitoring, Sustainable Engineering, Sustainable Design, Human Centered Design, Risk Analysis, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Professional Communication & Career Growth Skills

    Skills you'll gain: Business Writing, Verbal Communication Skills, Communication, Business Correspondence, Interpersonal Communications, Business Communication, Oral Expression, Active Listening, Professional Networking, Cultural Sensitivity, Negotiation, Discussion Facilitation, Intercultural Competence, Social Skills, Interviewing Skills, Oral Comprehension, Value Propositions, Applicant Tracking Systems, Communication Strategies, Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    101 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Analytics: Optimize Performance

    Skills you'll gain: Social Media Analytics, Facebook, Data-Driven Marketing, Content Performance Analysis, Digital Analysis, Social Media Content, Marketing Analytics, Social Media Marketing, Data-Driven Decision-Making, Content Optimization, Social Media Management, Social Media Strategy, Driving engagement, Trend Analysis, Content Strategy, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDHEC Business School

    The Finance of Climate Change

    Skills you'll gain: Project Finance, Financial Systems, Finance, Financial Market, Securities (Finance), Climate Change Programs, Environmental Social And Corporate Governance (ESG), Environmental Issue, Corporate Finance, Climate Change Mitigation, Risk Modeling, Corporate Sustainability, Financial Policy, Corporate Strategy, Credit Risk, Financial Regulation, Investments, Climate Change Adaptation, Investment Management, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Addressing Racial Health Inequity in Healthcare

    Skills you'll gain: Health Disparities, Health Equity, Social Justice, Community Health, Social Determinants Of Health, Public Health, Medicaid, Health Systems, Healthcare Industry Knowledge, Diversity Awareness, Anthropology, Health Policy, Diversity Equity and Inclusion Initiatives, Social Sciences, Health Care Procedure and Regulation, Sociology, Medicare, Healthcare Ethics, Community Organizing, Continuous Quality Improvement (CQI)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Health Systems Development: A Focus on Health Service Delivery and Human Resources for Health

    Skills you'll gain: Health Systems, Health Policy, Health Assessment, Public Health and Disease Prevention, Public Health, Health Care, Health Disparities, Health Promotion, Social Determinants Of Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Tableau Software, Data Storytelling, Dashboard, Data Presentation, Dashboard Creation, Interactive Data Visualization, Data Visualization Software, Geospatial Information and Technology, Data Visualization, Forecasting, Spatial Data Analysis, Time Series Analysis and Forecasting, Statistical Visualization, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Color Theory, Business Analytics, Marketing Analytics, Analytics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Emotional Intelligence in the Workplace

    Skills you'll gain: Empathy & Emotional Intelligence, Conflict Management, Emotional Intelligence, Social Skills, Empathy, Self-Motivation, Professional Development, Self-Awareness, Professionalism, Team Collaboration, Communication, Employee Engagement, Teamwork, Personal Development, Organizational Leadership, Relationship Building, Self-Discipline, Resilience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

1…336337338…592

In summary, here are 10 of our most popular social media marketing courses

  • Create an Email Autoresponder Using Mailchimp: Coursera
  • Sustainability for Business: University of Colorado Boulder
  • Videojuegos: ¿de qué hablamos?: Universitat Autònoma de Barcelona
  • From Sleep Disorders to Sleep Health: University of Michigan
  • Water: an essential resource: Politecnico di Milano
  • Professional Communication & Career Growth Skills: EDUCBA
  • Facebook Analytics: Optimize Performance: Coursera
  • The Finance of Climate Change: EDHEC Business School
  • Addressing Racial Health Inequity in Healthcare: University of Michigan
  • Health Systems Development: A Focus on Health Service Delivery and Human Resources for Health: Imperial College London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok