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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    STARWEAVER

    GenAI for Content Creation

    Skills you'll gain: Prompt Engineering, Prompt Patterns, AI powered creativity, Generative AI, Multimodal Prompts, AI Workflows, Visual Storytelling, Gemini, Animations, Video Production, Anthropic Claude, Storyboarding, Photo/Video Production and Technology, AI literacy, Responsible AI, Content Creation, Animation and Game Design, Visualization (Computer Graphics), Ideation, Editing

    Intermediate · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    اللغة والمفاهيم التنظيمية

    Skills you'll gain: Product Lifecycle Management, Data Presentation, Data Literacy, Performance Measurement, Product Management, Business Analytics, Product Planning, Business Strategies, Business Strategy, Data Visualization Software, Business Analysis, Competitive Analysis, Organizational Strategy, Accounting, Strategic Thinking, Business Metrics, Management Accounting, Corporate Strategy, Business Intelligence, Organizational Effectiveness

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Adobe

    Course 1: Introduction to Digital Experience and Ecommerce

    Skills you'll gain: E-Commerce, Business-To-Consumer, Digital Transformation, Digital Content, Program Implementation, Needs Assessment, Business Requirements, Business Technologies, Customer experience strategy (CX)

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Online Advertising, Social Media Analytics, Advertising, Social Media Strategy, Presentations, Web Presence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Coursera

    Leading Transformation: Driving Organizational Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Culture Transformation, Organizational Leadership, Overcoming Objections, Drive Engagement, Digital Transformation, Business Leadership, Leadership and Management, Leadership, Business Priorities, Stakeholder Analysis, Communication Planning, Internal Communications, Stakeholder Communications, Communication, Adaptability, Planning

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    How to integrate apps into Hootsuite dashboard

    Skills you'll gain: Hootsuite, Dashboard, Systems Integration, Digital Marketing Tools, Social Media Management, Social Media Content, Social Media, User Accounts, Marketing Communications, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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    Ludwig-Maximilians-Universität München (LMU)

    Estratégia competitiva

    Skills you'll gain: Game Theory, Competitive Analysis, Business Strategy, Strategic Thinking, Strategic Partnership, Product Strategy, Corporate Strategy, Organizational Strategy, Business Strategies, Market Dynamics, Strategic Decision-Making, Market Opportunities, Market Analysis, Go To Market Strategy, Innovation, Policy Analysis, Research, and Development, Coordination

    4.9
    Rating, 4.9 out of 5 stars
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    8 reviews

    Mixed · Course · 1 - 3 Months

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    Coursera

    Master Digital Basics

    Skills you'll gain: Marketing Effectiveness, Data-Driven Marketing, Digital Marketing Campaigns, Marketing Analytics, Marketing Channel, Campaign Management, Digital Marketing, Campaign Planning, Marketing Budgets, Performance Measurement, Digital Marketing Tools, Marketing, Brand Awareness, digital literacy, Communication Systems, Devops Tools, Communication

    Intermediate · Course · 1 - 4 Weeks

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    Board Infinity

    Scalable Agile for Teams & Leaders with Jira Align

    Skills you'll gain: Backlogs, Scaled Agile Framework, Stakeholder Engagement, Jira (Software), Agile Product Development, Stakeholder Management, Release Management, Stakeholder Communications, Real Time Data, Agile Project Management, Product Roadmaps, Program Management, Project Portfolio Management, Agile Methodology, Management Reporting, Business Priorities, Continuous Delivery, Prioritization, Configuration Management, CI/CD

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment

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    Rating, 5 out of 5 stars
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    7 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    4.3
    Rating, 4.3 out of 5 stars
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    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    Tecnológico de Monterrey

    Fundamentos de la Industria de Hidrocarburos

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Global Marketing, Energy and Utilities, Price Negotiation, Environmental Issue, Economic Development, Economics, Climate Change Mitigation, Manufacturing and Production, Socioeconomics, Process Engineering, Social Studies, Sustainable Systems, Production Process, Natural Resource Management, Workforce Development, Risk Management

    4.4
    Rating, 4.4 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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