Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard Creation, People Analytics, Business Reporting, Business Intelligence, Data Storytelling, Business Analysis, Business Analytics, Data Validation, Data Transformation
Beginner · Course · 1 - 4 Weeks

Howard University
Skills you'll gain: Regression Analysis, Predictive Modeling, Mathematical Modeling, Predictive Analytics, Statistical Modeling, Statistical Methods, Applied Mathematics, Logistic Regression, Linear Algebra, Small Data, Model Evaluation, Statistical Programming
★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Post-Production
★ 3.6 (7) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Design, Graphic and Visual Design, Visual Design, Graphic and Visual Design Software, Graphic Design, Design Software, User Accounts, Marketing
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Customer Insights, Big Data, Data Mining, Analytics, Target Market, Data Analysis, Target Audience, R Programming, R (Software), Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Descriptive Statistics, Statistical Modeling, Data Strategy, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research
★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Science, Unsupervised Learning, Exploratory Data Analysis, Probability & Statistics, Machine Learning Algorithms, Applied Machine Learning, Classification And Regression Tree (CART), Data Analysis, Python Programming, Random Forest Algorithm, Dimensionality Reduction, Predictive Modeling, NumPy, Regression Analysis, Statistical Analysis, Data Processing, Deep Learning, Pandas (Python Package), Data Visualization, Data Manipulation
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Habit Formation, Customer Retention, Customer Analysis, Marketing, Customer Insights, Target Audience, Decision Making, Market Analysis, Culture, Social Sciences
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Dashboard Creation, Dashboard, Data Transformation, Interactive Data Visualization, Data Manipulation, Data Analysis, Statistical Analysis, Query Languages, Data Visualization Software, Statistical Methods, Data Presentation, Ad Hoc Reporting, Continuous Monitoring
★ 4.9 (140) · Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Matplotlib, Object Oriented Programming (OOP), Plotly, Seaborn, Data Visualization Software, Object Oriented Design, Data Visualization, Pandas (Python Package), NumPy, Statistical Visualization, Plot (Graphics), Interactive Data Visualization, Data Presentation, Software Documentation, Scatter Plots, Technical Documentation, Data Structures, Maintainability, Data Import/Export, Data Manipulation
★ 4.6 (16) · Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement
★ 4.8 (24) · Beginner · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: Predictive Modeling, Statistical Modeling, Statistical Machine Learning, Predictive Analytics, Statistical Methods, Data Analysis, Analytics, Applied Machine Learning, Business Analytics, Machine Learning Methods, Statistical Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Data Preprocessing, Python Programming, Data Manipulation, Pandas (Python Package), NumPy
Intermediate · Course · 1 - 3 Months