• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Designing Breakthrough Advertisements and Commercials

    Skills you'll gain: Copywriting, Advertising, Advertising Campaigns, Online Advertising, Writing and Editing, Promotional Materials, Design, Visual Design, Visual Storytelling, Media Strategy, Marketing Collateral, Ideation, Graphic Design, Electronic Media, Strategic Communication, Design and Product, Design Elements And Principles, Social Media, Design Thinking, Business Communication

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Brand Design and Storytelling Systems

    Skills you'll gain: Brand Strategy, Branding, Storytelling, Experience Design, Brand Management, Digital Brand Strategy, Journey Mapping, Brand Awareness, Design Strategies, Customer experience strategy (CX), User Experience Design, Visual Storytelling, Style Guides, Graphic and Visual Design, Marketing Psychology, Cross-Channel Marketing, Integrated Marketing Communications, Consumer Behaviour, Design Elements And Principles

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of Elasticsearch

    Skills you'll gain: Restful API, Data Mapping, Data Store, Scalability, NoSQL, Query Languages, Data Import/Export, Big Data, Software Installation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Customer Service (with AI)

    Skills you'll gain: Mediation, Customer Complaint Resolution, Root Cause Analysis, Customer Relationship Management, Customer Engagement, Customer Relationship Management (CRM) Software, Power BI, Conflict Management, Customer Insights, Discussion Facilitation, Customer Retention, Constructive Feedback, Customer Analysis, Customer Relationship Building, Dashboard Creation, Service Level, Service Level Agreement, Storytelling, Customer Service, Responsible AI

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Sales Copywriting And Landing Page Optimization With ChatGPT

    Skills you'll gain: Sales Strategy, Closing (Sales), Marketing Psychology, Marketing Materials, Product Promotion, Copywriting, Sales, Sales Process, Selling Techniques, Consumer Behaviour, General Sales Practices, Video Production, Marketing Strategies, Target Audience, Conversion Funnel Analysis, Prompt Engineering, ChatGPT, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Intermediate Data Analysis Techniques with Pandas

    Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Processing, Data Integration, Data Wrangling, Data Transformation, Unstructured Data, Data Preprocessing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    How to get more followers by creating a video tweet

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Shared Media, Social Media Content, Social Media Management, Social Media, Social Media Marketing, Scheduling, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Analysis with Python Project

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Machine Learning Methods, Dimensionality Reduction, Data Analysis, Supervised Learning, Anomaly Detection, Machine Learning, Machine Learning Algorithms, Unsupervised Learning, Data Mining, Predictive Modeling, Model Evaluation, Regression Analysis, Decision Tree Learning, Statistical Methods, Project Planning, Logistic Regression

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain Systems, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Optimization, Model Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Как спланировать календарь контента используя Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Organizational Skills, Content Management, Workflow Management, Scheduling, Project Management Software, Process Optimization, Collaborative Software, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Microsoft Copilot for Excel

    Skills you'll gain: Prompt Engineering, Data Storytelling, Prompt Patterns, AI Orchestration, Data Presentation, Microsoft Excel, Predictive Analytics, Data-Driven Decision-Making, Financial Forecasting, AI Workflows, Microsoft Copilot, Artificial Intelligence, Excel Formulas, Workflow Management, Data Manipulation, Business, Generative AI, Microsoft 365, Data Management, Interactive Learning

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Ball State University

    Introduction to Data Science

    Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, General Science and Research, Data Structures, Data Analysis, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

1…358359360…543

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok