• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • A

    Arizona State University

    Decision-Making

    Skills you'll gain: Decision Making, Decisiveness, Complex Problem Solving, Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Ethical Standards And Conduct, Risk Analysis, Social Impact, Risk Management, Analysis

    ★ 4.6 (79) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Climate Resilience and Urban Sustainability

    Skills you'll gain: Systems Thinking, Sustainable Systems, Environmental Laws, Sustainable Development, Land Management, Climate Change Adaptation, Land Development, Community Development, Environmental Policy, Social Impact, Sustainable Design, Social Justice, Environmental Regulations, Environmental Issue, Socioeconomics, Diversity Equity and Inclusion Initiatives, Climate Change Mitigation, Energy and Utilities, Petroleum Industry

    ★ 5 (11) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • T

    The University of Notre Dame

    Leading from Within

    Skills you'll gain: Business Ethics, Personal Integrity, Organizational Leadership, Corporate Sustainability, Ethical Standards And Conduct, Courage, Leadership, Decision Making, Leadership Development, Sustainable Development, Social Impact, Independent Thinking, Social Justice, Self-Awareness, Personal Development

    ★ 4.9 (21) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, User Research, Product Design, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    ★ 4.7 (87) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • A

    American Psychological Association

    Positive Psychology: The Science of Happiness

    Skills you'll gain: Positivity, Optimism, Economics, Policy, and Social Studies, Public Policies, Compassion, Policy Analysis, Psychology, Mental Health, Resilience, Cultural Diversity, Culture, Empathy, Mindfulness, Relationship Building, Mental and Behavioral Health, Goal Setting, Research

    ★ 4 (14) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    SkillUp

    Mobile App Notifications, Databases, & Publishing

    Skills you'll gain: User Interface (UI) Design, Mobile Development, User Interface and User Experience (UI/UX) Design, React Native, Apple iOS, UI Components, Database Application, Android Development, iOS Development, Mobile Development Tools, Application Development, Databases, Cloud Applications, Database Software, Database Management, Database Management Systems, Flutter (Software), Application Design, Application Deployment, Back-End Web Development

    ★ 4.6 (14) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    Institut Mines-Télécom

    Promote your Scientific Results

    Skills you'll gain: Oral Expression, Concision, Verbal Communication Skills, Public Speaking, Media and Communications, Interviewing Skills, Public Relations, Communication, Research, Communication Strategies, Discussion Facilitation, Interpersonal Communications, Rapport Building, General Networking

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SkillUp

    Get Started with Android App Development

    Skills you'll gain: Android Studio, Android Development, Android (Operating System), Mobile Development, Application Development, User Interface (UI), Mobile Development Tools, Application Design, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, UI Components, Interaction Design, Usability, Development Environment, Development Testing, Software Testing, Software Installation

    ★ 4.4 (64) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Customer Insights, Customer Service, Market Research, User Research, Target Audience, Marketing

    ★ 4.8 (31) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • I

    Immersify

    Nursing Fundamentals: Key Skills Training with 3D Simulation

    Skills you'll gain: Clinical Nursing, Basic Nursing Skills, Patient Observation, Respiratory Care, Patient-centered Care, Respiration, Emergency Response, Patient Communication, Patient Advocacy, Nursing Process, Nursing Care, Nursing Practices, Nursing, Communication, Anatomy, Patient Safety, Patient Education And Counseling, Infection Control, Health Care, Patient Evaluation

    ★ 4.5 (11) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of London

    HTML: How to Build a Website

    Skills you'll gain: Hypertext Markup Language (HTML), Web Content Accessibility Guidelines, Web Development Tools, Web Design and Development, Web Design, Semantic Web, Web Content, Web Development

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…361362363…592

In summary, here are 10 of our most popular social media marketing courses

  • Decision-Making: Arizona State University
  • Climate Resilience and Urban Sustainability: University of Colorado Boulder
  • Analyze AI SEO & Conquer Competitors: Coursera
  • Leading from Within: The University of Notre Dame
  • Innovation Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
  • Positive Psychology: The Science of Happiness: American Psychological Association
  • Mobile App Notifications, Databases, & Publishing: SkillUp
  • Promote your Scientific Results: Institut Mines-Télécom
  • Get Started with Android App Development: SkillUp
  • Create a Customer Service Survey in Microsoft Forms: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok