Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience
Beginner · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Equity, Health Disparities, Health Systems, Community Health, Public Health, Health Informatics, Healthcare Ethics, Health Policy, Maternal Health, Public Health and Disease Prevention, Statistical Analysis, Systems Thinking, Epidemiology, Statistical Software, Data Analysis, Community Development, Scatter Plots, Climate Change Programs, Environmental Science
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Sensory Systems Analysis, Experimentation, Product Testing, Acceptance Testing, Laboratory Testing, Laboratory Research, Laboratory Experience, Laboratory Procedures, Case Studies, Research Design, Analysis, Data Collection, Research Reports, Data Analysis, Recruitment
Intermediate · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Sampling (Statistics), R (Software), Data Science, R Programming, General Science and Research, Data Structures, Data Analysis, Information Privacy, Informed Consent, Social Impact, Ethical Standards And Conduct, Algorithms
Build toward a degree
Beginner · Course · 1 - 3 Months

SkillsBooster Academy
Skills you'll gain: Microsoft Copilot, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Validation, Auditing, Data Quality, Excel Formulas, Prompt Engineering, Generative AI, Prompt Patterns, Statistical Reporting, Business Reporting, Microsoft Office, Data Manipulation, AI Orchestration, Data Management, Artificial Intelligence, Predictive Analytics, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Tensorflow, Convolutional Neural Networks, Keras (Neural Network Library), Matplotlib, Plot (Graphics), Artificial Neural Networks, Image Analysis, Deep Learning, Computer Vision, Applied Machine Learning, Python Programming, Model Training, Model Evaluation, Model Optimization, Adaptability, Problem Solving
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Credit Risk, Risk Modeling, Financial Analysis, Financial Statement Analysis, Financial Modeling, Financial Statements, Cash Flows, Portfolio Risk, Investments, Risk Analysis, Market Liquidity, Corporate Finance, Return On Investment, Business Valuation, Data Modeling, Performance Stress Testing, Case Studies, Excel Formulas, Business Analytics
Intermediate · Course · 1 - 3 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Sales Process, General Sales Practices, Generative AI Agents, Sales Management, Sales, Data Ethics, Business Ethics, Forecasting, Customer Relationship Management, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Human Capital, Human Resources Management and Planning, Human Resources, Employee Performance Management, Performance Management, Human Resource Strategy, Talent Management, Workforce Planning, Talent Acquisition, Performance Appraisal, Talent Recruitment, Workforce Development, Labor Relations, Human Relations Movement, People Analytics, Compensation and Benefits, Organizational Strategy, Succession Planning, Diversity Programs, Corporate Strategy
Beginner · Specialization · 1 - 3 Months