• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Data-Driven Marketing, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Personalized Service, Customer Insights, Model Evaluation, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Professional Development for Future-Ready Leadership

    Skills you'll gain: Adaptability, Diversity and Inclusion, Workplace inclusivity, Diversity Equity and Inclusion Initiatives, Leadership, Communication, Professional Development, Cultural Diversity, Emotional Intelligence, Initiative and Leadership, Empathy & Emotional Intelligence, Empathy, Trustworthiness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    Religious Transformation in Early China: the Period of Division

    Skills you'll gain: Culture, Ancient History, Cultural Diversity, World History, Art History, Liberal Arts, Social Studies, Aesthetics, Anthropology, Oral Expression, Community Development, Storytelling, Economics, Policy, and Social Studies, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Data Warehousing and Business Intelligence

    Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Architecture, Unsupervised Learning, Data-Driven Decision-Making, Databases, Predictive Modeling, Cloud Computing, Market Analysis, Data Transformation, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    131 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    إنشاء صفحة أعمال مجانية باستخدام Blogger

    Skills you'll gain: Blogs, Search Engine Optimization, Content Performance Analysis, Content Marketing, Brand Loyalty, Branding, Keyword Research, Content Creation, Web Analytics, Customer Engagement, Thought Leadership, Customer Relationship Building, Promotional Strategies, Content Management Systems, Business Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    23 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Gestão de Stakeholders, Ética e Sustentabilidade Empresarial

    Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Stakeholder Analysis, Business Ethics, Sustainable Business, Sustainable Development, Ethical Standards And Conduct, Corporate Strategy, Relationship Management, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Kennesaw State University

    Ethical AI Use

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Responsible AI, Data Ethics, AI literacy, Case Studies, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    31 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    J

    Johns Hopkins University

    Black Agricultural Solutions to Food Apartheid: A Teach-Out

    Skills you'll gain: Land Management, Community Development, Community Organizing, Advocacy, Social Justice, Sustainable Development, Empowerment, Health Equity, Environment and Resource Management, Natural Resource Management, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Use Animations and Transitions in PowerPoint 365

    Skills you'll gain: Microsoft Office, Communication, Business Communication, Graphic Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    43 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Growth: Boost Your Engagement

    Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Content Scheduling, Content Strategy, Social Media Management, Social Media Content, Content Development and Management, Strategic Partnership, Social Media Marketing, Social Media Strategy, Social Media, Customer Engagement, Content Management, Community Development, Content Creation, Calendar Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    مهارات تنشيط الذاكرة | Memory Enhancing Skills

    Skills you'll gain: Mental Concentration, Cognitive flexibility, Learning Strategies, Mental Health, Mental Health Diseases and Disorders, Personal Care, Psychology, Neurology, Stress Management, Social Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Build a Webpage with HTML and CSS

    Skills you'll gain: Cascading Style Sheets (CSS), Web Design and Development, digital literacy, Web Content Accessibility Guidelines

    4.4
    Rating, 4.4 out of 5 stars
    ·
    27 reviews

    Beginner · Course · 1 - 4 Weeks

1…372373374…592

In summary, here are 10 of our most popular social media marketing courses

  • Machine Learning for Marketers: University of Colorado System
  • Professional Development for Future-Ready Leadership: Skillshare
  • Religious Transformation in Early China: the Period of Division: The Chinese University of Hong Kong
  • Data Warehousing and Business Intelligence: University of California, Irvine
  • إنشاء صفحة أعمال مجانية باستخدام Blogger: Coursera
  • Gestão de Stakeholders, Ética e Sustentabilidade Empresarial: Fundação Instituto de Administração
  • Ethical AI Use: Kennesaw State University
  • Black Agricultural Solutions to Food Apartheid: A Teach-Out: Johns Hopkins University
  • Use Animations and Transitions in PowerPoint 365: Coursera
  • TikTok Growth: Boost Your Engagement: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok