• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • A

    American Psychological Association

    Discover Yourself, Build Relationships, and Navigate Groups

    Skills you'll gain: Self-Awareness, Self-Discipline, Relationship Building, Personal Development, Psychology, Relationship Management, Self-Motivation, Culture, Emotional Intelligence, Cultural Sensitivity, Behavior Management, Rapport Building, Decision Making, Goal Setting, Motivational Skills, Social Sciences, Social Studies, Sociology, Interpersonal Communications, Decision Intelligence

    ★ 4.7 (62) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    The Future of Payment Technologies

    Skills you'll gain: Payment Systems, Payment Processing, Financial Inclusion, FinTech, Mobile Banking, Credit/Debit Card Processing, Emerging Technologies, Transaction Processing, Security Controls, Value Propositions

    ★ 4.7 (1.8K) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • K

    KodeKloud

    EFK Mastery: Scaling Kubernetes Logging with Hands-on Labs

    Skills you'll gain: Kubernetes, Cloud-Native Computing, Application Deployment, Devops Tools, DevOps, Cloud Deployment, Scalability, Cloud Management, Event Monitoring, Cloud Services, Managed Services, System Monitoring, Security Strategy, Software Visualization, Dashboard Creation, Data Security, Interactive Data Visualization

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    KodeKloud

    Linux Storage Management and LFCS Exam Prep

    Skills you'll gain: Linux Administration, Linux Servers, Linux, Linux Commands, Operating Systems

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Surveys, Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Business Research, Marketing Strategies, Research Methodologies, Research Design, Market Data, Customer Analysis, Experimentation, Decision Making, B2B Sales

    ★ 4.5 (752) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Candlestick and Float Analysis Trading

    Skills you'll gain: Technical Analysis, Financial Trading, Market Dynamics, Market Trend, Securities Trading, Resource Allocation, Financial Market, Financial Planning, Market Liquidity, Market Analysis, Trend Analysis, Market Opportunities, Analysis, Equities, Go To Market Strategy, Performance Analysis, Decision Making

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Corporate Communication: Theory and Practice

    Skills you'll gain: Corporate Communications, Strategic Communication, Stakeholder Engagement, Communication Planning, Media Relations, Stakeholder Management, Stakeholder Analysis, Public Relations, Digital Media Strategy, Crisis Management, Brand Strategy, Stakeholder Communications, Brand Management, Organizational Change, Branding, Communication Strategies, Organizational Leadership, Internal Communications, Communication, Issue Tracking

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    MedCerts

    Professionalism in Allied Health

    Skills you'll gain: Healthcare Ethics, Conflict Management, Patient Communication, Cultural Responsiveness, Intercultural Competence, Patient-centered Care, Cultural Diversity, Professionalism, Direct Patient Care, Time Management, Emotional Intelligence, Teamwork, Interpersonal Communications, Communication, Empathy & Emotional Intelligence, Empathy, Ethical Standards And Conduct

    ★ 4.8 (987) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Align Brand Strategy

    Skills you'll gain: Brand Strategy, Product Marketing, Branding, Brand Management, Value Propositions, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Corporate Communications, Content Strategy, Cross-Channel Marketing, Campaign Planning, Target Audience, Auditing, Audit Planning, Marketing Strategy and Techniques, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation

    ★ 4.4 (113) · Beginner · Course · 1 - 3 Months

  • P

    Packt

    AI-Ready Career Strategy for Modern Professionals

    Skills you'll gain: Adaptability, Web Presence, Lifelong Learning, Growth Mindedness, Resilience, Cognitive flexibility, Telecommuting, AI Personalization, Willingness To Learn, Digital Brand Strategy, digital literacy, Professional Development, Workforce Planning, Workflow Management, Proactivity, Market Opportunities, Audit Planning, Action Oriented, AI Enablement, AI literacy

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
1…383940…146

In summary, here are 10 of our most popular consumer behavior courses

  • Discover Yourself, Build Relationships, and Navigate Groups: American Psychological Association
  • The Future of Payment Technologies: University of Michigan
  • EFK Mastery: Scaling Kubernetes Logging with Hands-on Labs: KodeKloud
  • Product Management: Universidad de Palermo
  • Linux Storage Management and LFCS Exam Prep: KodeKloud
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Candlestick and Float Analysis Trading: EDUCBA
  • Corporate Communication: Theory and Practice: Sage Publications
  • Professionalism in Allied Health: MedCerts
  • Align Brand Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok