• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Agile Leadership Principles and Practices

    Skills you'll gain: Leadership Studies, Negotiation, Team Performance Management, Agile Product Development, Teamwork, Leadership, Organizational Leadership, Personal Development, Agile Project Management, Agile Methodology, Decision Making, Meeting Facilitation, Collaboration, Cross-Functional Team Leadership, Continuous Improvement Process, Cross-Functional Collaboration, Adaptability, Change Management, Organizational Change, Goal Setting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Introduction to Machine Learning and Algorithmic Bias

    Skills you'll gain: Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Machine Learning, Governance, Data Ethics, Machine Learning Methods, Applied Machine Learning, Model Training, AI literacy, Model Evaluation, Risk Mitigation, Algorithms, Data Preprocessing, Data Collection, Regulatory Requirements, Business, Business Strategy, Data Transformation, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Compose & Send First Email

    Skills you'll gain: Email Marketing, Campaign Management, Campaign Planning, Marketing Planning, Promotional Materials, Target Audience, Workflow Management, Direct Marketing, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Manage and schedule content in Facebook Creator Studio

    Skills you'll gain: Content Performance Analysis, Content Scheduling, Social Media Management, Social Media Content, Social Media, Facebook, Instagram, Social Media Marketing, Performance Analysis, Content Management, Analysis, Scheduling, Content Creation, Content Marketing, Dashboard, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Derivatives Trading & Risk Management

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Modeling, Market Analysis, Risk Management, Financial Systems, Securities Trading, Capital Markets, Market Dynamics, Portfolio Risk, Risk Analysis, Risk Control, Technical Analysis, Risk Mitigation, International Finance, Market Trend, Investments, Finance

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data Science Decisions in Time: Using Causal Information

    Skills you'll gain: Precision Medicine, Clinical Trials, Data-Driven Decision-Making, Analysis, Decision Intelligence, Business Analytics, Data Science, Strategic Decision-Making, Decision Making, Clinical Research, Graphing, Health Policy, Random Forest Algorithm, Medical Science and Research, Treatment Planning, Applied Machine Learning, A/B Testing, Machine Learning, Online Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    Innovation That Works with Professor Jagdish Sheth

    Skills you'll gain: Competitive Analysis, Innovation, Cybersecurity, Cyber Attacks, Digital Transformation, Market Dynamics, Cyber Threat Intelligence, Security Awareness, Business Transformation, Business Strategy, Market Share, New Product Development, Cyber Governance, Cyber Risk, Product Development, Market Analysis, Cost Reduction, Growth Strategies, Commercialization, Business

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Advanced Videography: Documentary and Promo Editing

    Skills you'll gain: Cinematography, Videography, Photography, Video Production, Photo/Video Production and Technology, Video Editing, Post-Production, Peer Review, Visual Storytelling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Gestão estratégica de marcas

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Marketing, Brand Awareness, Brand Loyalty, Marketing Communications, Organizational Strategy, Performance Measurement, Strategic Communication, Customer Retention, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Validating Your Startup Idea with MVP Experiment Canvas

    Skills you'll gain: Target Market, Target Audience, Customer Analysis, Market Opportunities, Entrepreneurship, Value Propositions, Performance Metric, Process Validation, Performance Measurement, Risk Analysis, Strategic Decision-Making, Business Modeling, Feasibility Studies, Business Analysis, Data-Driven Decision-Making, New Product Development, Case Studies, Innovation, FinTech, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Generative AI for Trading and Asset Management

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Generative Model Architectures, Large Language Modeling, Financial Trading, Applied Machine Learning, Financial Market, Asset Management, Machine Learning Methods, Autoencoders, LLM Application, Statistical Machine Learning, Machine Learning, Portfolio Management, Model Optimization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Financial Analysis, Risk Management

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Tobacco & Nicotine: Public Health, Science, Policy, and Law

    Skills you'll gain: Health Policy, Substance Abuse, Lawsuits, Legal Strategy, Public Health and Disease Prevention, Litigation and Civil Justice, Legal Risk, Epidemiology, Plaintiff, Health Disparities, Regulatory Compliance, Health Equity, Policy Analysis, Research, and Development, Policy Analysis, Public Health, Policy Development, Law, Regulation, and Compliance, Trend Analysis, Public Policies, Risk Analysis

    Beginner · Course · 1 - 3 Months

1…381382383…530

In summary, here are 10 of our most popular marketing strategy courses

  • Agile Leadership Principles and Practices: University of Maryland, College Park
  • Introduction to Machine Learning and Algorithmic Bias: Northeastern University
  • Compose & Send First Email: Coursera
  • Manage and schedule content in Facebook Creator Studio: Coursera
  • Derivatives Trading & Risk Management: EDUCBA
  • Data Science Decisions in Time: Using Causal Information: Johns Hopkins University
  • Innovation That Works with Professor Jagdish Sheth: Kennesaw State University
  • Advanced Videography: Documentary and Promo Editing: Skillshare
  • Gestão estratégica de marcas: Tecnológico de Monterrey
  • Validating Your Startup Idea with MVP Experiment Canvas: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok