• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    AI-Enhanced Presentations Captivating Audiences with TOME

    Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Prompt Engineering Tools, Document Management, Graphic and Visual Design, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Theoretical Bases of Health and Injury Management

    Skills you'll gain: Kinesiology, Applied Machine Learning, Statistical Machine Learning, Machine Learning Methods, Medical Equipment and Technology, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Health Technology, Machine Learning, Data-Driven Decision-Making, Epidemiology, Load Balancing, Decision Tree Learning, Health Education, Systems Engineering, Psychological Evaluations

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Washington

    머신 러닝: 회귀 모델

    Skills you'll gain: Model Evaluation, Regression Analysis, Model Training, Statistical Machine Learning, Supervised Learning, Machine Learning Methods, Predictive Modeling, Statistical Modeling, Statistical Methods, Machine Learning, Machine Learning Algorithms, Model Optimization, Predictive Analytics, Applied Machine Learning, Feature Engineering, Statistical Programming, Model Deployment, Algorithms

    Mixed · Course · 1 - 3 Months

  • G

    Google Cloud

    Explore SAP Data Foundation using Looker Dashboards

    Skills you'll gain: Looker (Software), Order Fulfillment, Customer Analysis, Business Analytics, Data-Driven Decision-Making, Data Literacy, Business Intelligence, Business Intelligence Software, Order Processing, Customer Insights, Google Cloud Platform, Order Management, Dashboard, Business Analysis, Data Analysis, Sales Management, Sales, Enterprise Resource Planning

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Understanding and Data Visualization with Python

    Skills you'll gain: Data Visualization, Matplotlib, Data Processing, Plot (Graphics), Data Storytelling, Pivot Tables And Charts, Data Visualization Software, Data Analysis, Data Structures, Heat Maps, Data Manipulation, Pandas (Python Package), NumPy, Data Transformation, Numerical Analysis, Exploratory Data Analysis, Data Cleansing, Data Mapping, Data Wrangling, Python Programming

    Intermediate · Specialization · 1 - 3 Months

  • G

    Google Cloud

    Creating a Data Transformation Pipeline with Cloud Dataprep

    Skills you'll gain: Data Manipulation, Data Processing, Data Wrangling, Data Pipelines, Data Transformation, Data Quality, Data Cleansing, Data Preprocessing, Data Import/Export, Extract, Transform, Load, Exploratory Data Analysis, Cloud-Based Integration, Google Analytics

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Career Development for AI-Enhanced Email Marketer

    Skills you'll gain: LinkedIn, Email Marketing, Email Automation, Campaign Management, Marketing Automation, Interviewing Skills, Professional Networking, Marketing, Marketing Strategies, Data-Driven Marketing, Marketing Communications, Digital Marketing, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Plots Creation using Matplotlib Python

    Skills you'll gain: Matplotlib, Box Plots, Plot (Graphics), Seaborn, Data Visualization, Statistical Visualization, Data Visualization Software, Pandas (Python Package), Scatter Plots, Data Presentation, Data Import/Export, Histogram, Python Programming, Data Manipulation, Data Analysis, Data Structures

    3.9
    Rating, 3.9 out of 5 stars
    ·
    9 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Como publicar sus diseños corporativos en Slack con Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Marketing Design, Content Creation, Facebook, Social Media Content, Shared Media, Graphic Design, User Accounts, Multimedia, Business Communication, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Comment créer du contenu sur Pinterest

    Skills you'll gain: Pinterest, Content Creation, Social Media Content, Dashboard, Driving engagement, Drive Engagement, Social Media Marketing, User Accounts, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Validate Data in Google Sheets

    Skills you'll gain: Google Sheets, Data Cleansing, Data Validation, Data Wrangling, Data Entry, Spreadsheet Software, Data Quality, Data Manipulation, Data Analysis, Data Transformation

    Intermediate · Project · Less Than 2 Hours

  • C

    Coursera

    Как создать рекламную кампанию в Twitter

    Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Online Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing, Bidding

    Beginner · Guided Project · Less Than 2 Hours

1…390391392…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok