Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Content Marketing, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Generative AI, ChatGPT, Self Service Technologies, Customer Service, AI Personalization, Content Performance Analysis, Customer Support, Customer Communications Management, Customer Inquiries, AI Workflows, Customer experience improvement, Customer and Client Support, Microsoft Copilot, Customer Insights, AI Integrations, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Web Presence, Search Engine Optimization, Brand Awareness, Professional Networking, Content Optimization, Social Media, Branding
Mixed · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Data Analysis Expressions (DAX), Microsoft Excel, Pivot Tables And Charts, Report Writing, Data Modeling, Spreadsheet Software, Business Reporting, Data Analysis, Data Analysis Software, Data Presentation, Data Visualization Software, Data Visualization, Microsoft 365, Productivity Software
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Generative AI, Prompt Engineering, Presentations, Prompt Engineering Tools, Document Management, Graphic and Visual Design, AI Integrations
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Social Media Management, Advertising, Marketing Design, Data Visualization, Content Creation, Shared Media, Graphic Design, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Import/Export, Database Development, Data Modeling, Database Management, Google Cloud Platform, SQL, MySQL, Data Manipulation, Data Analysis, Cloud Hosting, Cloud Computing
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Content Development and Management, Content Strategy, Content Performance Analysis, Target Audience, Calendar Management, Production Planning, Scheduling, Production Process, Digital Publishing, Content Management, Production Schedule, Content Creation, Organizational Skills, Workflow Management, AI Product Strategy, Production Management, Organizational Structure
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Agile Product Development, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Product Testing, Sprint Planning, Stakeholder Management
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Entrepreneurship, Culture Transformation, Process Development, Growth Strategies, Sales Strategy, Sales, Product Management, Process Management, Business Risk Management, Product Development, Risk Management, Organizational Development, Business Planning, Product Marketing, Operational Excellence, Process Analysis, Human Resources, People Development, People Management, Business Research
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Statistical Visualization, Data Preprocessing, Data Visualization Software, Model Deployment, Exploratory Data Analysis, Data Manipulation, Data Wrangling, Model Training, Predictive Modeling, Model Optimization, R Programming, Data Processing, R (Software), Ggplot2, Predictive Analytics, Machine Learning
Intermediate · Guided Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), Generative Model Architectures, Large Language Modeling, Financial Trading, Applied Machine Learning, Financial Market, Asset Management, Machine Learning Methods, Autoencoders, LLM Application, Statistical Machine Learning, Machine Learning, Portfolio Management, Model Optimization, Deep Learning, Dimensionality Reduction, Artificial Intelligence, Financial Analysis, Risk Management
Intermediate · Course · 1 - 3 Months