• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Navigating Business Careers: Networks, Teams, Expertise

    Skills you'll gain: Leadership Development, Case Studies, Collaboration, Team Collaboration, Professional Networking, Professionalism, Teamwork, Team Leadership, People Development, Professional Development, Leadership, Relationship Building, Branding, Brand Strategy, Strategic Partnership, Goal Setting, Mentorship, Goal-Oriented, Planning

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Technical Charts & Dow Theory Fundamentals

    Skills you'll gain: Technical Analysis, Market Trend, Market Data, Trend Analysis, Financial Trading, Market Analysis, Market Dynamics

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Work with Gemini Models in BigQuery

    Skills you'll gain: Gemini, Google Gemini, Generative AI, Predictive Modeling, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Query Languages, Python Programming, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Processing

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Skills you'll gain: Solution Selling, Regulatory Compliance, Consultative Approaches, Consultative Selling, Negotiation, Sales Prospecting, Regulatory Requirements, Prospecting and Qualification, Selling Techniques, Data Ethics, Compliance Management, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Account Strategy, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information

    Advanced · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI SEO Content Creation

    Skills you'll gain: Content Optimization, Generative Engine Optimization (GEO), Content Marketing, Content Performance Analysis, Workflow Management, AI Integrations, Writing and Editing, Prompt Engineering Tools

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Email Campaign Fundamentals

    Skills you'll gain: Email Marketing, Email Automation, Campaign Management, Campaign Planning, Workflow Management, Personalized Campaigns, Copywriting, Project Planning, Driving engagement, Branding, Target Audience, Peer Review, A/B Testing, Constructive Feedback, Analytics

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Market Research, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Gestão de Captação, Recompensas, Remuneração e Diversidade

    Skills you'll gain: Human Capital, Compensation Analysis, Diversity Programs, Fundraising, Compensation and Benefits, Compensation Management, Compensation Strategy, Human Resources, Employee Retention, Benefits Administration, Human Resource Policies, Talent Management, Diversity Equity and Inclusion Initiatives, People Management, Human Resources Management and Planning, Diversity and Inclusion, Employee Onboarding, People Development, New Hire Orientations, Recruitment Strategies

    ★ 4.6 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Advances in Generative AI

    Skills you'll gain: Generative AI Agents, AI Orchestration, Generative AI, Agentic Workflows, Agentic systems, AI Workflows, Generative Model Architectures, AI literacy, LLM Application, AI Product Strategy, Responsible AI, Artificial Intelligence, AI Security, Prompt Engineering, Tool Calling, Verification And Validation, Risking, Model Evaluation, Security Controls

    ★ 4.2 (6) · Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    IESE Business School

    Parte 1: Design Thinking para la resolución de problemas

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Problem Solving, Critical Thinking and Problem Solving, Human Centered Design, Operations, Complex Problem Solving, Innovation, Oral Expression, Creativity, Verbal Communication Skills, Dealing With Ambiguity

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • W

    Whizlabs

    Data Science and Machine Learning Engineering on Microsoft Azure

    Skills you'll gain: Microsoft Azure, MLOps (Machine Learning Operations), Data Science, Machine Learning, Prompt Engineering Tools, Model Evaluation, Applied Machine Learning, Data Store, AI Workflows, Apache Spark, Data Strategy, Data Import/Export, Azure Synapse Analytics, Cloud Computing, Fine-tuning, Data Pipelines, Continuous Monitoring, Data Preprocessing, Scalability, Development Environment

    Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
1…405406407…530

In summary, here are 10 of our most popular marketing strategy courses

  • Navigating Business Careers: Networks, Teams, Expertise: Coursera
  • Technical Charts & Dow Theory Fundamentals: EDUCBA
  • Work with Gemini Models in BigQuery: Google Cloud
  • Negotiation and Ethical Practices in Account Management: Microsoft
  • AI SEO Content Creation: Coursera
  • Advanced UX Strategies for Product Managers: Coursera
  • Email Campaign Fundamentals: Coursera
  • RFIs: Streamline Supplier Selection: Coursera
  • Gestão de Captação, Recompensas, Remuneração e Diversidade: Fundação Instituto de Administração
  • Advances in Generative AI: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok