• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Facebook Growth: Boost Your Engagement

    Skills you'll gain: Content Scheduling, Facebook, Social Media Content, Social Media Management, Social Media, Driving engagement, Content Strategy, Social Media Marketing, Social Media Strategy, Drive Engagement, Live Streaming, Community Organizing, Content Management, Community Development, Content Creation, Content Optimization

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • R

    Real Madrid Graduate School Universidad Europea

    Estrategias y enfoques en los medios deportivos

    Skills you'll gain: Storytelling, Social Media, Social Media Marketing, Social Media Strategy, Media Relations, Content Strategy, Content Creation, Paid media, Advertising, Brand Management, Strategic Partnership, Strategic Communication, Video Production, Target Audience, Revenue Management, Negotiation, Target Market, Community Development, Crisis Management, Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    How I Got 50+ Podcast Appearances Using RadioGuestList

    Skills you'll gain: Podcasting, Earned Media, Blogs, Search Engine Optimization, Brand Awareness, Web Presence, Product Promotion, Media Relations, Public Relations, Brand Management, Promotional Strategies, Lead Generation

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Washington

    머신 러닝 기초: 사례 연구 접근 방식

    Skills you'll gain: Model Evaluation, Regression Analysis, Applied Machine Learning, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Deep Learning, Jupyter, Supervised Learning, Predictive Modeling, Classification Algorithms, Image Analysis, Unsupervised Learning, Text Mining, Artificial Neural Networks

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Preparing Text for AI Models

    Skills you'll gain: Data Ethics, Data Validation, Generative AI, Prompt Engineering, Data Cleansing, Data Quality, Data Preprocessing, Large Language Modeling, Text Mining, Data Processing, Hugging Face, Data Collection, Token Optimization, Unstructured Data, Fine-tuning, Data Transformation, Data Pipelines, Model Evaluation

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    AI CERTs

    Customer Service with AI

    Skills you'll gain: Customer Communications Management, Data Ethics, AI Integrations, Agentic Workflows, Quality Monitoring, Emerging Technologies

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    ChatGPT for Project Management

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Engineering Tools, Responsible AI, AI Security, AI Enablement, Risking, Project Management, LLM Application, Generative AI, Generative AI Agents, Workflow Management, Artificial Intelligence, Decision Intelligence, Project Planning, Project Documentation, Risk Management, Team Management, Decision Making, Data Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Performance Reviews: Streamline Feedback Processes

    Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Organizational Development, Performance Management, Smart Goals, People Analytics, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Pearson

    Google Cloud Essentials

    Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Platforms, Cloud Computing, Public Cloud, Serverless Computing, Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Security Management, Containerization, Command-Line Interface, Cloud Security, Security Controls, Big Data, Analytics, Event-Driven Programming

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Trace and Fix Data Anomalies

    Skills you'll gain: Data Quality, Extract, Transform, Load, Anomaly Detection, Data Pipelines, Data Maintenance, Data Validation, Analysis, Data Integrity, Dependency Analysis, Dataflow, Data Analysis, Continuous Monitoring, Data Transformation, Dashboard, SQL

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Microsoft Excel استخدام المعادلات و الوظائف البسيطة فى

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis, Analysis, Analytical Skills

    Beginner · Guided Project · Less Than 2 Hours

1…407408409…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok