• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimize Content with SEO and Analytics

    Skills you'll gain: Content Performance Analysis, Content Optimization, Web Analytics and SEO, Content Creation, Web Content, Search Engine Optimization, Performance Analysis, Digital Publishing, Content Marketing, Driving engagement, Content Management Systems, Web Analytics, Performance Measurement, Performance Metric, Performance Improvement, Data-Driven Marketing, Copywriting, Process Optimization, Benchmarking, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Simplilearn

    Mailchimp Basics Training for Beginners

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Email Automation, Marketing Analytics, Campaign Management, Marketing Automation, Target Audience, Marketing Strategies, Performance Analysis, Digital Marketing Tools, Digital Marketing, Web Presence, Customer Engagement, Web Content, Cross-Channel Marketing, Account Management, Dashboard, Configuration Management

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Saviynt

    Saviynt Identity Security for AI Age (ISAA)

    Skills you'll gain: Governance Risk Management and Compliance, Cyber Attacks, Identity and Access Management, Cybersecurity, Cyber Security Strategy, Information Systems Security, AI Security, Cyber Governance, Security Management, Cloud Security, Security Information and Event Management (SIEM), Cyber Security Assessment, Cyber Risk, Security Software, Zero Trust Network Access, Endpoint Security, Human Factors (Security), Risk Management, Data Governance, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Adobe

    Course 3: Technology Concepts Powering Adobe Commerce

    Skills you'll gain: Merchandising, E-Commerce, Web Applications, Scalability, Business Technologies, Technology Solutions, Application Frameworks, Application Development, Systems Integration, Javascript

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Generative AI Leader

    Skills you'll gain: Prompt Engineering, Generative AI Agents, Google Gemini, Retrieval-Augmented Generation, Responsible AI, Gemini, Generative AI, Google Cloud Platform, Generative Model Architectures, AI Product Strategy, Prompt Patterns, Agentic Workflows, AI Enablement, Google Workspace, Customer Engagement, AI literacy, AI Workflows, Cloud Computing, Artificial Intelligence, Collaboration

    Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    How I Got 50+ Podcast Appearances Using RadioGuestList

    Skills you'll gain: Podcasting, Earned Media, Blogs, Search Engine Optimization, Brand Awareness, Web Presence, Product Promotion, Media Relations, Public Relations, Brand Management, Promotional Strategies, Lead Generation

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Market Research Case Study: Apply & Analyze

    Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategies, Customer Insights, Company, Product, and Service Knowledge, Strategic Marketing, Market Opportunities, Strategic Thinking, Target Market, Program Evaluation, Consumer Behaviour, Marketing Strategy and Techniques, Corporate Strategy, Process Analysis, Performance Measurement, Business Metrics

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    Edureka

    Securing AI Systems

    Skills you'll gain: AI Security, Responsible AI, Incident Response, Computer Security Incident Management, Threat Modeling, Security Testing, Cybersecurity, MLOps (Machine Learning Operations), Security Strategy, DevSecOps, Identity and Access Management, Cloud Security, Vulnerability Assessments, Hardening, Threat Detection, Artificial Intelligence, Model Deployment, Penetration Testing, Machine Learning, Anomaly Detection

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    Scrum Alliance

    Coaching for Transformation: Sustaining Change

    Skills you'll gain: Culture Transformation, Organizational Change, Business Transformation, Organizational Structure, Agile Product Development, Agile Project Management, Agile Methodology, Agile Software Development, Leadership and Management, Employee Coaching, Strategic Leadership, Organizational Leadership, Coaching, Leadership, Business Leadership, Business Process Improvement, Team Leadership, Organizational Strategy, Business Management, Business Strategy

    Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    Machine Learning for Healthcare Professionals

    Skills you'll gain: Data Mining, Health Informatics, Acute Care, Hospital Medicine, Emerging Technologies, Health Technology, Analytics, Data Preprocessing, AI Integrations, Clinical Informatics, Machine Learning, Advanced Analytics, Machine Learning Algorithms, Health Care, Applied Machine Learning, Data Analysis, Correlation Analysis, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Process Improvement

    Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…409410411…530

In summary, here are 10 of our most popular marketing strategy courses

  • TikTok Optimization: Grow Your Presence: Coursera
  • Optimize Content with SEO and Analytics: Coursera
  • Mailchimp Basics Training for Beginners: Simplilearn
  • Saviynt Identity Security for AI Age (ISAA): Saviynt
  • Course 3: Technology Concepts Powering Adobe Commerce: Adobe
  • Generative AI Leader: Google Cloud
  • How I Got 50+ Podcast Appearances Using RadioGuestList: Alex Genadinik
  • Market Research Case Study: Apply & Analyze: EDUCBA
  • TikTok Planning: Manage Content Like a Pro: Coursera
  • Securing AI Systems: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok