• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Hotel And Restaurant Management, Market Dynamics, Hospitality Management, Revenue Forecasting, Hospitality and Food Services, Marketing Channel, Hospitality, Financial Forecasting, Hospitality Services, Hotels and Accommodations, Customer Retention, Brand Loyalty, Cost Management, Hotel Operations, Direct Selling, Data-Driven Decision-Making, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Starting a Business

    Skills you'll gain: Competitive Analysis, Business Modeling, User Feedback, Entrepreneurship, Closing (Sales), Customer Acquisition Management, Business Planning, Customer Analysis, Selling Techniques, Market Analysis, Lean Methodologies, Business Strategy, Business Development, Go To Market Strategy, Professional Networking, Ideation, Team Building, Intellectual Property, Financial Planning, Communication

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    R Programming and Tidyverse Capstone Project

    Skills you'll gain: R Programming, Rmarkdown, R (Software), Tidyverse (R Package), Ggplot2, Data Import/Export, Data Visualization, Plot (Graphics), Statistical Visualization, Data Analysis, Statistical Reporting, Data Visualization Software, Data Presentation, Data Science, Data Manipulation, Statistical Analysis, Data Wrangling, Data Cleansing, Data Integration, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    Meios digitais para resultados na saúde

    Skills you'll gain: Health Education, Health Promotion, Media and Communications, Digital Analysis, Program Evaluation, Driving engagement, Web Content, Digital Communications, Public Health, Behavioral Economics, Public Health and Disease Prevention, Persuasive Communication

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sistemas e Tecnologias Digitais nas Organizações

    Skills you'll gain: Digital Transformation, Social Media, E-Commerce, Social Media Management, Organizational Development, Business Modeling, Management Information Systems, Technology Strategies, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, System Implementation, Information Systems, Enterprise Resource Planning, Internet Of Things

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Building Trust: Ethics for AI-powered Chatbots

    Skills you'll gain: Data Ethics, Business Ethics, ChatGPT, AI literacy, Ethical Standards And Conduct, Responsible AI, Artificial Intelligence, Information Privacy, Self Service Technologies, General Data Protection Regulation (GDPR), Informed Consent, Personally Identifiable Information, Accountability, Generative AI Agents

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Creación XR y Metaversos para todos

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Prototyping, Augmented Reality, Virtual Reality, Usability Testing, User Research, Virtual Environment, Unity Engine, Cross Platform Development, Program Development, 3D Assets, C# (Programming Language), Functional Design, Game Design, Interaction Design, Interactive Design, Animations, User Interface (UI), Data Structures, Display Devices

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Toronto

    Stratégies de communication à l’ère du virtuel

    Skills you'll gain: Presentations, Communication, Business Communication, Persuasive Communication, Meeting Facilitation, Oral Expression, Verbal Communication Skills, Influencing, Public Speaking, Communication Strategies, Interpersonal Communications, Virtual Teams, Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Creating an Impact Investment Ask

    Skills you'll gain: Return On Investment, Entrepreneurship, Social Impact, Capital Budgeting, Entrepreneurial Finance, Investment Management, Investments, Due Diligence, Fundraising, Business Metrics, Key Performance Indicators (KPIs), Performance Measurement, Growth Strategies, Capital Markets, Finance, Business Development, Financial Management, Stakeholder Communications, Business Strategy, Business Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Cybersecurity Foundations & Threat Mitigation

    Skills you'll gain: Security Controls, Threat Management, Cybersecurity, Threat Detection, Cyber Threat Intelligence, Zero Trust Network Access, Cyber Attacks, Cyber Security Strategy, Authentications, Application Security, Security Awareness, Cyber Risk, Information Systems Security, Data Security, Encryption, Multi-Factor Authentication, Vulnerability Assessments, Cryptography, Authorization (Computing), Identity and Access Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Geospatial Information and Technology, Forecasting, Data Visualization, Spatial Data Analysis, Time Series Analysis and Forecasting, Dashboard, Dashboard Creation, Statistical Visualization, Data Presentation, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Analysis, Business Analytics, Unsupervised Learning, Data Science, Marketing Analytics, Data Modeling

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Building Data Centers - Maximum Environmental Sustainability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Compliance Reporting, Data Centers, Sustainability Standards, Sustainable Architecture, Data Infrastructure, Corporate Sustainability, Operational Efficiency, Product Lifecycle Management, Performance Metric

    Advanced · Course · 1 - 4 Weeks

1…411412413…592

In summary, here are 10 of our most popular social media marketing courses

  • Hospitality Pricing Strategies and Distribution Channels: Dubai College of Tourism
  • Starting a Business: Madecraft
  • R Programming and Tidyverse Capstone Project: University of Colorado Boulder
  • Meios digitais para resultados na saúde: Yale University
  • Sistemas e Tecnologias Digitais nas Organizações: Fundação Instituto de Administração
  • Building Trust: Ethics for AI-powered Chatbots: Coursera
  • Creación XR y Metaversos para todos: Universidad de los Andes
  • Stratégies de communication à l’ère du virtuel: University of Toronto
  • Creating an Impact Investment Ask: Duke University
  • Cybersecurity Foundations & Threat Mitigation: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok