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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • O

    O.P. Jindal Global University

    Bachelor of Science in Psychology

    Skills you'll gain: Sensory Systems Analysis, Research Design, Correlation Analysis, Social Sciences, Psychology, Statistics, Statistical Methods, Descriptive Statistics, Research Methodologies, Mental Health Diseases and Disorders, Research, Probability & Statistics, Human Development, Environmental Policy, Environmental Issue, Interpersonal Communications, Childhood Education and Development, Psychosocial Assessments, Physiology, Personal Development

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Customer Retention, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, R (Software), Environmental Laws, Political Sciences, Economic Development, International Relations, Cybersecurity, Conflict Management, Climate Change Adaptation, Socioeconomics, Policty Analysis, Research, and Development, Public Safety and National Security, Social Studies, Ancient History, Security Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Organizational Strategy, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, User Research, Leadership, Ideation

    University Certificate · 6 - 12 Months

  • Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Applied Machine Learning, Responsible AI, AI Personalization, Analytics, Data Mining, Machine Learning, Machine Learning Software, Research, Deep Learning, Artificial Intelligence, Unsupervised Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Customer Retention, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of California, Berkeley

    Master of Advanced Study in Engineering

    Skills you'll gain: User Research, Medical Imaging, File I/O, Materials science, Exploratory Data Analysis, Java Programming, Semiconductors, Medical Devices, Finite Element Methods, Team Leadership, Energy and Utilities, Control Systems, Mechanics, Robotics, Environmental Engineering, Radiation Protection, Sustainable Engineering, Structural Engineering, Engineering Analysis, Vibrations

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Network Model, Marketing Analytics, Social Media Analytics, Statistical Methods, Text Mining, Data Structures, JSON, Data Visualization Software, Data Processing, Python Programming, Feature Engineering

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Applying Data Analytics in Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, AI Personalization, Advanced Analytics, Customer Retention, Analytics, Predictive Modeling, Marketing Strategies, Social Media Analytics, Marketing, Data Analysis, Social Network Analysis, Customer Analysis, Data Ethics, Customer Insights, Text Mining, Marketing Strategy and Techniques, Digital Marketing, Machine Learning, Generative AI

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    201 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Create Your AI Marketing Plan

    Skills you'll gain: Marketing Budgets, Marketing Planning, Marketing Strategies, Campaign Planning, Data-Driven Marketing, Marketing Effectiveness, Budgeting, Customer Analysis, Journey Mapping, AI Enablement, Customer Insights, Goal Setting, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Data Analytics for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Dashboard Creation, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Extract, Transform, Load, Descriptive Analytics, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Statistical Modeling, Statistical Analysis, Markov Model

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Bachelor of Science in Psychology: O.P. Jindal Global University
  • Bachelor of Science in Marketing: University of London
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Bachelor of Science in Business Administration: University of London
  • Master of Advanced Study in Engineering: University of California, Berkeley
  • Network Analysis for Marketing Analytics: University of Colorado Boulder
  • Applying Data Analytics in Marketing: University of Illinois Urbana-Champaign
  • Analyze and Create Your AI Marketing Plan: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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