• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Creating a Business of Your Own

    Skills you'll gain: Business Modeling, User Feedback, Ideation, Entrepreneurship, Market Analysis, Lean Methodologies, User Research, Data-Driven Decision-Making, Market Opportunities, Brainstorming, Business Strategy, Customer Insights, Business Planning, New Business Development, Market Research, Team Building, Business Development, Go To Market Strategy, Performance Measurement, Fundraising

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Introduction to AI Business Value Creation

    Skills you'll gain: AI Enablement, AI Product Strategy, Strategic Thinking, Business Strategy, Data Strategy, Business Leadership, Data Management, Artificial Intelligence, Risk Analysis, Cost Benefit Analysis, Revenue Management, AI Integrations, Data-Driven Decision-Making, AI Orchestration, Process Optimization, Automation, Stakeholder Management, Stakeholder Analysis, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Advanced Data Techniques for Enterprise AI Systems

    Skills you'll gain: AI Security, Vector Databases, Data Strategy, Data Management, Data Architecture, Data Security, Data Governance, Generative AI Agents, Metadata Management, Containerization, Data Ethics, Interoperability, Data Store, Retrieval-Augmented Generation, Taxonomy, Data Storage, Data Processing, Large Language Modeling, Machine Learning, Agentic systems

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    The AI Edge: Unlocking AI for Sales Efficiency and Growth

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Generative AI Agents, Sales, Sales Enablement, Sales Strategy, Customer Relationship Management (CRM) Software, Email Automation, Sales Process, Customer Relationship Management, Prioritization, Personalized Campaigns, AI Personalization, AI Enablement, Calendar Management, AI Workflows, AI Integrations, Business Ethics, Responsible AI, Artificial Intelligence

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Course 4: Adobe Commerce Best Practice, Case Study, Careers

    Skills you'll gain: Project Implementation, E-Commerce, System Implementation, Case Studies, Maintainability, Project Documentation, Technical Documentation, Project Management, Quality Assurance, Project Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Economics

    Skills you'll gain: Financial Systems, Economics, Supply And Demand, Capital Markets, Financial Market, Consumer Behaviour, Market Dynamics, Financial Policy, General Finance, Economic Development, Business Economics, Market Data, Socioeconomics, Labor Law, Fiscal Management, Social Sciences, Market Analysis, Resource Allocation, Public Policies, Decision Making

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Building Agile Brand Ecosystems: Data, Culture & Growth

    Skills you'll gain: Dashboard, Brand Management, Brand Strategy, Brand Marketing, Branding, Analytics, Governance, Strategic Marketing, Brand Awareness, Performance Measurement, Brand Loyalty, Digital Brand Strategy, Agile Methodology, Marketing Strategies, Data-Driven Marketing, Intercultural Competence, Sustainable Business, Experience Design, Customer experience improvement, Corporate Sustainability

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Strategic Foundations of Sales Negotiation

    Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Regional Sales, Relationship Building, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Language Interpretation, Translation, and Studies, Business Research, Cultural Sensitivity, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting, Stakeholder Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    AI-Enhanced Scrum Master – Smarter Agile Automation

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, Generative AI, Microsoft Copilot, Scrum (Software Development), AI Enablement, Backlogs, AI Workflows, Responsible AI, User Story, Anthropic Claude, Sprint Planning, AI Integrations, Agile Methodology, Productivity Software, Prioritization

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Product Operating Model and Business Transformation

    Skills you'll gain: Product Strategy, Overcoming Objections, Business Transformation, Cross-Functional Collaboration, Agile Product Development, Cross-Functional Team Leadership, Product Management, Organizational Development, Culture Transformation, Organizational Change, Organizational Leadership, Product Development, Digital Transformation, Leadership, Customer experience improvement, Innovation, Stakeholder Engagement, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    LearnQuest

    Scrum Certification with AI

    Skills you'll gain: Responsible AI, Backlogs, AI Product Strategy, Data Ethics, Scrum (Software Development), AI Enablement, Sprint Planning, Sprint Retrospectives, Risking, AI Integrations, Scaled Agile Framework, AI Personalization, Prompt Engineering, Agile Software Development, Agile Methodology, Agile Product Development, Agile Project Management, Prioritization, Generative AI, Predictive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Remote Team Security

    Skills you'll gain: Threat Modeling, Remote Access Systems, Vulnerability Assessments, Threat Detection, Security Strategy, Cyber Security Assessment, Cybersecurity, Security Software, Security Management, Infrastructure Security, Telecommuting, Cyber Risk, Cyber Attacks, Security Awareness, Security Controls, Risk Management Framework

    Beginner · Course · 1 - 4 Weeks

1…419420421…530

In summary, here are 10 of our most popular marketing strategy courses

  • Creating a Business of Your Own: Madecraft
  • Introduction to AI Business Value Creation: John Wiley & Sons
  • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics
  • The AI Edge: Unlocking AI for Sales Efficiency and Growth: John Wiley & Sons
  • Course 4: Adobe Commerce Best Practice, Case Study, Careers: Adobe
  • Introduction to Economics: Birla Institute of Technology & Science, Pilani
  • Building Agile Brand Ecosystems: Data, Culture & Growth: Board Infinity
  • Strategic Foundations of Sales Negotiation: LearnQuest
  • AI-Enhanced Scrum Master – Smarter Agile Automation: Packt
  • Product Operating Model and Business Transformation: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok