• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Cinematography, Media Production, Image Quality, Music

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Make Apps with ChatGPT and Generative AI

    Skills you'll gain: Prompt Engineering, Token Optimization, ChatGPT, No-Code Development, OpenAI, LLM Application, Generative AI, Microsoft Power Platform, Application Programming Interface (API), Email Automation, Application Development, Microsoft Power Automate/Flow, Serverless Computing, Microsoft Azure, Microsoft Outlook, Email Marketing

    Intermediate · Course · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • I

    Illinois Tech

    Bayesian Computational Statistics

    Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Data Analysis Software, Statistical Methods, Statistical Analysis, Statistical Modeling, Statistical Programming, Statistical Software, Sampling (Statistics), R (Software), R Programming, Numerical Analysis, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution

    Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
  • P

    Packt

    Microsoft Sentinel: Complete Azure Introduction

    Skills you'll gain: Incident Management, Cyber Threat Hunting, Microsoft Azure, Incident Response, Security Management, Cyber Threat Intelligence, Threat Detection, Security Information and Event Management (SIEM), AI Integrations, Data Integration, ChatGPT, Automation, Query Languages, Dashboard Creation

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Comment importer vos contacts sur MailChimp

    Skills you'll gain: Data Import/Export, Email Marketing, Campaign Management, User Accounts, Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • L

    LearnKartS

    SQL for Beginners: Fundamentals & Database Setup

    Skills you'll gain: Database Design, Database Systems, MySQL Workbench, Database Software, Database Theory, Database Management Systems, Databases, SQL, Database Management, Relational Databases, Database Development, Database Architecture and Administration, MySQL, Data Modeling, PostgreSQL, Data Mapping, Query Languages, Data Manipulation, Transact-SQL, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    Search Engine Optimization with ChatGPT

    Skills you'll gain: ChatGPT, Search Engine Optimization, Keyword Research, Content Optimization, Web Analytics and SEO, Content Development and Management, Token Optimization, Content Creation, Personalized Campaigns, Web Content, Competitive Analysis, Generative AI, Content Strategy, Content Performance Analysis, Campaign Planning, Content Management, Auditing

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    كيفية استعمال سيرفي مونكي للشركات الصغيرة

    Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Social Media, Business, Account Management, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • U

    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation

    ★ 4.9 (10) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    Sales: Understand Subtle Buying Signals To Close More Deals

    Skills you'll gain: Closing (Sales), Consultative Selling, Selling Techniques, Active Listening, Customer Relationship Building, Sales Process, General Sales Practices, Non-Verbal Communication, Overcoming Objections, Rapport Building, Consumer Behaviour

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Git, Docker & CI/CD: DevOps Foundations for Data Engineers

    Skills you'll gain: Ansible, Infrastructure as Code (IaC), Configuration Management, Correlation Analysis, CI/CD, Docker (Software), GitHub, Data Strategy, Collaborative Software, Git (Version Control System), Containerization, Cloud Infrastructure, Data Security, Data Pipelines, Version Control, Continuous Deployment, Continuous Integration, Devops Tools, Kubernetes, Scalability

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Semantic HTML & Accessibility

    Skills you'll gain: Web Components, Frontend Performance, Web Content Accessibility Guidelines, HTML and CSS, Hypertext Markup Language (HTML), Web Analytics and SEO, Web Design and Development, Semantic Web, Web Applications, UI Components, Web Content, Responsive Web Design, Code Reusability, Cross Platform Development

    Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…422423424…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok