Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Supervised Learning, Predictive Modeling, Risk Modeling, Financial Data, Predictive Analytics, Statistical Machine Learning, Applied Machine Learning, Workflow Management, Data Validation, Machine Learning Methods, Data Preprocessing, Data Ethics, Model Evaluation, Process Driven Development, Model Training, Business Reporting, Responsible AI, Performance Reporting
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Account Strategy, Sales Strategy, Sales Management, Sales, Regional Sales, General Sales Practices, Account Management, Overcoming Objections, Performance Measurement, Key Performance Indicators (KPIs), Leadership Studies, Sales Development, Revenue Forecasting, Performance Metric, Sales Process, Sales Pipelines, Sales Enablement, Predictive Analytics, Predictive Modeling, Advanced Analytics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Seaborn, Exploratory Data Analysis, Plot (Graphics), Matplotlib, Data Visualization, Scatter Plots, Data Visualization Software, Interactive Data Visualization, Regression Analysis, Statistical Visualization, Box Plots, Descriptive Statistics, Data Presentation, Data-Driven Decision-Making, Data Analysis, Statistical Reporting, Statistical Analysis, Pivot Tables And Charts, Python Programming
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Canva (Software), Content Creation, Facebook, Social Media, Graphic and Visual Design Software, Graphic and Visual Design, Visual Design, Design, Graphic Design, Content Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales, Sales Strategy, Driving engagement, Sales Pipelines, Selling Techniques, Social Media Campaigns, Conversion Funnel Analysis, Social Media Content, Social Media Marketing, Customer Engagement, Data-Driven Marketing, Content Creation, Content Performance Analysis, Content Strategy, Customer Analysis, Social Media Analytics, Storytelling, Data-Driven Decision-Making, Campaign Management, Compliance Management
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Exploratory Data Analysis, Model Optimization, Data Persistence, Continuous Monitoring, Data Analysis, System Monitoring, Google Cloud Platform
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Box Plots, Data Science, Histogram, Data Presentation, Statistical Analysis, Statistical Methods, Statistical Visualization, Data Preprocessing, Descriptive Statistics, Probability & Statistics, Data Analysis, Data Visualization Software, Data-Driven Decision-Making, Bayesian Statistics, Applied Machine Learning, Scatter Plots, Scripting, Python Programming, Data Processing, Machine Learning Algorithms
Mixed · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Health Disparities, Social Determinants Of Health, Health Equity, Maternal Health, Statistical Analysis, Statistical Software, Box Plots, Data Analysis, Health Policy, Social Justice, Public Health and Disease Prevention, Child Health, Socioeconomics, Health Informatics, Statistical Hypothesis Testing, Public Health, Data Visualization, Diversity Awareness, Policy Analysis
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Presentation, Analytics, Data Analysis, Dashboard, Google Cloud Platform, Dashboard Creation, Data Storage, Data Visualization Software, Data Warehousing, Data-Driven Decision-Making, Exploratory Data Analysis, SQL, Cloud Storage
Beginner · Course · 1 - 3 Months

Skills you'll gain: Consultative Approaches, Selling Techniques, Sales Strategy, Customer Analysis, Needs Assessment, Regional Sales, Driving engagement, Diversity Marketing, Rapport Building, Persuasive Communication, Prioritization, Communication
Intermediate · Course · 1 - 4 Weeks