• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Request For Quotation (RFQ), Procurement, Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    UBITS

    Diseña una propuesta de valor efectiva

    Skills you'll gain: Value Propositions, Strategic Thinking, Business Consulting, Business Strategy, Business Modeling, Strategic Communication, Target Market, Target Audience, Competitive Analysis, Customer Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    AI Traffic Analysis and Optimization

    Skills you'll gain: Search Engine Optimization, Content Optimization, Web Analytics, Google Analytics, Content Performance Analysis, Generative Engine Optimization (GEO), Conversion Funnel Analysis, Dashboard Creation, Keyword Research, Marketing Analytics, Content Strategy, Content Creation, Key Performance Indicators (KPIs), Performance Metric, Ad Hoc Analysis, Variance Analysis, User Flows, Statistical Analysis, Quality Assessment, Corrective and Preventive Action (CAPA)

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    GenAI for Healthcare Automation

    Skills you'll gain: Responsible AI, Generative AI Agents, Healthcare Industry Knowledge, Clinical Documentation, Automation, AI Integrations, Health Informatics, Artificial Intelligence, Predictive Modeling, Innovation, Health Technology, Healthcare Ethics, System Implementation

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Introduction to Responsible AI - Français

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, AI literacy, AI Product Strategy, AI Integrations

    ★ 4.7 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • W

    Whizlabs

    Exam Prep CISM: Certified Information Security Manager

    Skills you'll gain: Incident Response, Incident Management, Security Management, Computer Security Incident Management, Risk Management, Continuous Monitoring, Cyber Governance, Enterprise Risk Management (ERM), Risk Management Framework, Cyber Risk, Risk Mitigation, Threat Management, Governance Risk Management and Compliance, IT Management, Risk Control, Disaster Recovery, Operational Risk, Governance, Security Awareness, Business Administration

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    PepsiCo

    Water Governance & Economics

    Skills you'll gain: Water Resources, Water Resource Management, Water Sustainability, Hydrology, Environment and Resource Management, Natural Resource Management, Energy and Utilities, Governance, Strategic Thinking, Public Works, Forecasting, Environmental Science, Environmental Laws, Social Justice, Economics, Adjudication, Stakeholder Engagement

    ★ 4 (9) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • Z

    Zoho Corporation

    Roles and Responsibilities of a Sales Representative

    Skills you'll gain: Account Management, Upselling, Cross Selling, Prioritization, General Sales Practices, Customer Relationship Management (CRM) Software, Sales, Customer Relationship Management, Sales Development, Sales Management, Sales Process, Prospecting and Qualification, Customer Retention, New Business Development, Customer Engagement

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Introduction to Responsible AI - Português Brasileiro

    Skills you'll gain: Responsible AI, AI literacy, Artificial Intelligence, Data Ethics, AI Product Strategy

    ★ 4.8 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Digital Transformation Case Studies & Strategies

    Skills you'll gain: Cloud Platforms, Collaborative Software, Business Technologies, Technology Strategies, Cloud Infrastructure, Enterprise Application Management, Cloud Solutions, Digital Transformation, Cybersecurity, Technology Solutions, Cyber Security Strategy, Virtual Teams, Digital Marketing, Marketing Automation, Digital Marketing Tools, Customer Engagement, Cyber Attacks, Data Integration, General Networking, Professional Networking

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Optimize and Track SEO

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Content Optimization, Keyword Research, Web Analytics, Content Performance Analysis, Content Strategy, Digital Marketing, Social Media Strategy, Digital Media Strategy, Performance Analysis, Strategic Planning

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • F

    FAIR Institute

    Understanding Cyber Risk Reporting with FAIR™

    Skills you'll gain: Incident Response, Cyber Risk, Cyber Governance, Cyber Security Strategy, Legal Risk, Enterprise Risk Management (ERM), Incident Management, Cyber Attacks, Risk Management Framework, Business Risk Management, Operational Risk, Mergers & Acquisitions, Cybersecurity, Cyber Security Assessment, Risk Analysis, Security Management, Risk Management, Safety Culture, Computer Security Awareness Training, Regulatory Compliance

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…427428429…530

In summary, here are 10 of our most popular marketing strategy courses

  • Communicate Effectively: Business Email Templates: Coursera
  • Diseña una propuesta de valor efectiva: UBITS
  • AI Traffic Analysis and Optimization: Coursera
  • GenAI for Healthcare Automation: Coursera
  • Introduction to Responsible AI - Français: Google Cloud
  • Exam Prep CISM: Certified Information Security Manager: Whizlabs
  • Water Governance & Economics: PepsiCo
  • Roles and Responsibilities of a Sales Representative: Zoho Corporation
  • Introduction to Responsible AI - Português Brasileiro: Google Cloud
  • Digital Transformation Case Studies & Strategies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok