• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Back-end Application Development Capstone Project

    Skills you'll gain: Cloud-Native Computing, MongoDB, NoSQL, Flask (Web Framework), Django (Web Framework), Cloud Deployment, OpenShift, Cloud Platforms, Application Deployment, Kubernetes, Cloud Development, Cloud Applications, Databases, Back-End Web Development, IBM Cloud, Docker (Software), Containerization, Web Applications, Microservices, Application Development

    5
    Rating, 5 out of 5 stars
    ·
    44 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    United Cities and Local Governments of Africa

    Financing Infrastructure in African Cities

    Skills you'll gain: Project Finance, Risk Management, Finance, Financial Policy, Risk Analysis, Fiscal Management, Community Development, Capital Expenditure, Decision Making, Financial Systems, Economic Development, Sustainable Development, Tax Management, Tax, Revenue Management, Governance, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 3 Months

  • H

    HEC Paris

    CAPSTONE: Your Leadership Challenge

    Skills you'll gain: Storytelling, Leadership Development, Trustworthiness, Leadership, Self-Awareness, Relationship Building, Oral Expression, Strategic Leadership, Accountability, Resilience, Personal Development, Visionary, Organizational Leadership, Professional Development, Verbal Communication Skills, Innovation, Persuasive Communication, Presentations, Forecasting, Strategic Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    83 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data-Driven Decision-Making for Agile Organizations

    Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Metric, Decisiveness, Performance Analysis, Performance Measurement, Adaptability, Customer Demand Planning, Decision Making, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Market Opportunities, Business Analytics, Business Intelligence, Data Science, Data Analysis, Operational Efficiency, Risk Management, Change Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Leadership, Strategic Decision-Making, Business Leadership, Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Development, Organizational Change

    4.6
    Rating, 4.6 out of 5 stars
    ·
    74 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Esports Management Capstone Project

    Skills you'll gain: Peer Review, Fundraising and Crowdsourcing, Branding, Organizational Strategy, Brand Management, Organizational Structure, Recruitment, Fundraising, Brand Strategy, Constructive Feedback, Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    AI for Energy and Biomedical Applications

    Skills you'll gain: Precision Medicine, Biomedical Engineering, Energy and Utilities, Image Analysis, Medical Imaging, Artificial Intelligence, Electric Power Systems, Bioinformatics, Drug Development, Sustainable Technologies, Generative AI, Patient-centered Care, Applied Machine Learning, Predictive Modeling, Machine Learning Methods, Anomaly Detection, Machine Learning Algorithms

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Cómo comenzar a usar Google Kubernetes Engine

    Skills you'll gain: Kubernetes, Identity and Access Management, Containerization, Google Cloud Platform, Cloud-Native Computing, Cloud Computing, Cloud Infrastructure, Application Deployment, Cloud Management, Cloud Deployment, Build Tools, Command-Line Interface

    4.6
    Rating, 4.6 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Introduction to Visual Basic Programming

    Skills you'll gain: Visual Basic (Programming Language), Development Environment, Program Development, Microsoft Development Tools, Microsoft Visual Studio, Programming Principles, .NET Framework, Computer Programming, Integrated Development Environments, Software Development, Software Installation, Debugging

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Grow Brand Mentions

    Skills you'll gain: Brand Awareness, Marketing Analytics, Data Analysis, Brand Management, Data-Driven Marketing, Statistical Reporting, Market Share, Social Media Analytics, Research Reports, Google Analytics, Business Metrics, Performance Reporting, Key Performance Indicators (KPIs), Campaign Management, Market Opportunities, Continuous Monitoring, Digital Marketing, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineer, Big Data and ML on Google Cloud em Português

    Skills you'll gain: Model Deployment, Data Pipelines, Real Time Data, Google Cloud Platform, Dataflow, Data Warehousing, Dashboard Creation, Data Preprocessing, Data Governance, Tensorflow, Big Data, Feature Engineering, Data Lakes, Dashboard, Extract, Transform, Load, Apache Spark, Metadata Management, Apache Hadoop, MLOps (Machine Learning Operations), Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    126 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Macquarie University

    Повествование и влияние: Эффектная коммуникация

    Skills you'll gain: Persuasive Communication, Overcoming Objections, Influencing, Rapport Building, Storytelling, Leadership, Communication, Meeting Facilitation, Discussion Facilitation, Verbal Communication Skills, Communication Strategies, Interpersonal Communications, Motivational Skills, Non-Verbal Communication, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    68 reviews

    Mixed · Course · 1 - 3 Months

1…428429430…834

In summary, here are 10 of our most popular brand management courses

  • Back-end Application Development Capstone Project: IBM
  • Financing Infrastructure in African Cities: United Cities and Local Governments of Africa
  • CAPSTONE: Your Leadership Challenge: HEC Paris
  • Data-Driven Decision-Making for Agile Organizations: Duke University
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • Esports Management Capstone Project: University of California, Irvine
  • AI for Energy and Biomedical Applications: University of Michigan
  • Cómo comenzar a usar Google Kubernetes Engine: Google Cloud
  • Introduction to Visual Basic Programming: LearnQuest
  • Track & Grow Brand Mentions: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok