• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    برنامج سلاك للتواصل مع فريق العمل باحترافيّة

    Skills you'll gain: Slack (Software), Collaborative Software, Internal Communications, Organizational Skills, Communication, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Activation to Boost Retention

    Skills you'll gain: Marketing Budgets, Correlation Analysis, Customer Analysis, Marketing Analytics, Customer Retention, Customer Insights, Statistical Methods, Advanced Analytics, Marketing Effectiveness, Statistical Hypothesis Testing, Predictive Analytics, Product Strategy, Statistical Modeling, Analytics, Customer Engagement, Statistical Analysis, Data-Driven Decision-Making, Customer Acquisition Management, Predictive Modeling, Marketing Channel

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Maryland, College Park

    Cómo combinar y analizar datos complejos

    Skills you'll gain: Data Integration, R (Software), Data Synthesis, Data Ethics, R Programming, Informed Consent, Data Sharing, Statistical Methods, Sampling (Statistics), Statistical Modeling, Descriptive Statistics, Logistic Regression, Information Privacy

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Defender for Cloud Certification

    Skills you'll gain: Threat Management, Microsoft Azure, Cloud Security, Threat Detection, Key Management, Cloud Management, Security Controls, Data Security, Security Information and Event Management (SIEM), Data Structures, Continuous Monitoring, Event Monitoring, Query Languages

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Microsoft Sentinel: Complete Azure Introduction

    Skills you'll gain: Incident Management, Cyber Threat Hunting, Microsoft Azure, Incident Response, Security Management, Cyber Threat Intelligence, Threat Detection, Security Information and Event Management (SIEM), AI Integrations, Data Integration, ChatGPT, Automation, Query Languages, Dashboard Creation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generate Visuals for A/B Testing Success

    Skills you'll gain: Prompt Engineering, Generative AI, A/B Testing, Generative AI Agents, Web Content, Content Management, Campaign Management, Content Optimization, Branding, Text Mining

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Erstelle Social Media Anzeigen in Canva

    Skills you'll gain: Canva (Software), Social Media Content, Graphical Tools, Social Media, Collaborative Software, Social Media Marketing, Social Media Strategy, Graphic and Visual Design Software, Video Editing, Instagram, Graphic and Visual Design, Graphic Design, Content Creation, Animations, Design, Brand Awareness

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Solving ML Regression Problems with AWS AutoGluon

    Skills you'll gain: AWS SageMaker, Model Evaluation, Applied Machine Learning, Model Training, Predictive Modeling, Machine Learning, Machine Learning Algorithms, Amazon Web Services, Model Optimization, Regression Analysis, Supervised Learning, Data Analysis

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Money Markets and Short-Term Financial Instruments

    Skills you'll gain: Financial Market, Risk Mitigation, Cash Management, Financial Systems, Market Liquidity, Risk Management, Securities (Finance), Cash Flows, International Finance, Banking, Investment Banking, Financial Policy, Bidding, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Microsoft Excel استخدام المعادلات و الوظائف البسيطة فى

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis, Analysis, Analytical Skills

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    P

    Packt

    Streaming Big Data with Spark Streaming, Scala, and Spark 3!

    Skills you'll gain: Apache Kafka, Apache Spark, Scala Programming, Real Time Data, Apache Hadoop, Apache Cassandra, Applied Machine Learning, Big Data, Data Processing, Application Deployment, Distributed Computing, Programming Principles, Cloud Deployment, Data Structures, Development Environment

    Advanced · Course · 1 - 3 Months

1…434435436…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok