• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Brand Buzz

    Skills you'll gain: Brand Awareness, Social Media Marketing, Crisis Management, Social Media Analytics, Brand Marketing, Social Media, Branding, Brand Management, Marketing Effectiveness, Advertising Campaigns, Social Media Campaigns, Brand Strategy, Public Relations, Brand Loyalty, Earned Media, Customer Insights, Text Mining, Case Studies, Content Performance Analysis, Marketing Strategies

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Honest SEO: Unveiling the Google Algorithm for Traffic

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Content Strategy, Content Optimization, Digital Marketing, Content Marketing, Marketing, Web Analytics, Multimedia, Digital Marketing Tools, Business Planning, Public Relations

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Excel: Dashboards and Geospatial Visualizations

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Dashboard, Datamaps, Data Visualization, Dashboard Creation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Geospatial Information and Technology, Spreadsheet Software, Geospatial Mapping, Data Analysis, Productivity Software, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Google Workspace: Advanced Administration & Security

    Skills you'll gain: Gmail, Authorization (Computing), Google Workspace, Email Security, Data Governance, Cloud Management, Cloud Security, OAuth, Identity and Access Management, Document Management, Role-Based Access Control (RBAC), Data Management, Authentications, File Management, User Provisioning, Data Security, Data Sharing, Security Assertion Markup Language (SAML), Single Sign-On (SSO), Email Marketing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Crea una tarjeta de negocios en Canva

    Skills you'll gain: Canva (Software), Graphic Design, Design, Graphical Tools, Graphic and Visual Design, Creative Design, Marketing Design, Color Matching, Branding, Marketing Collateral, Marketing Materials

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    S

    STARWEAVER

    AI in Clinical Decision Support & Diagnostics

    Skills you'll gain: Health Technology, Clinical Informatics, Healthcare Ethics, Clinical Documentation, Medical Imaging, Radiology, Diagnostic Radiology, AI literacy, Clinical Nursing, Data Ethics, Responsible AI, Clinical Research, Health Informatics, AI Personalization, Decision Support Systems, Risking, Nursing Practices, X-Ray Computed Tomography, Predictive Analytics, Image Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Optimize Pricing with Tableau and R

    Skills you'll gain: Tableau Software, Dashboard, Case Studies, Business Intelligence, Dashboard Creation, Business Analytics, Analytics, Data Analysis, Data-Driven Decision-Making, Advanced Analytics, Descriptive Analytics, Decision Intelligence, Predictive Analytics, Interactive Data Visualization, Regression Analysis, Business Requirements

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Foundations of No-Code AI for Real-World Applications

    Skills you'll gain: Data Ethics, No-Code Development, Artificial Intelligence and Machine Learning (AI/ML), Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Data Quality, AI literacy, Human Computer Interaction, Business Solutions, Machine Learning, Data Wrangling, Business Metrics, Data Storytelling, Generative AI, Business Analytics, Data Validation, Dashboard, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Edureka

    PySpark for Data Science

    Skills you'll gain: PySpark, Model Optimization, Data Pipelines, Dashboard Creation, Dashboard, Interactive Data Visualization, Model Training, Data Processing, Data Storage Technologies, Data Architecture, Natural Language Processing, Machine Learning Methods, Data Storage, Data Wrangling, Data Integration, Data Transformation, Machine Learning, Deep Learning

    2.7
    Rating, 2.7 out of 5 stars
    ·
    11 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Statistical Machine Learning, Forecasting, Machine Learning Methods, Machine Learning, Machine Learning Algorithms, Financial Data, Predictive Modeling, Model Training, Generative AI, Risking, Time Series Analysis and Forecasting, Market Data, Regression Analysis, Data Preprocessing, Verification And Validation, Credit Risk

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Blog Posts With Outranking: Rank Articles With AI

    Skills you'll gain: Content Optimization, Search Engine Optimization, Blogs, Keyword Research, Content Creation, Content Strategy, Content Performance Analysis, AI Enablement, Editing, AI Integrations, Generative AI, Technology Strategies, Writing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Manager of Managers: Performance Management and Metrics

    Skills you'll gain: Team Performance Management, Performance Management, Key Performance Indicators (KPIs), Performance Measurement, Employee Performance Management, Performance Metric, Performance Improvement, Human Resource Strategy, Performance Analysis, Performance Appraisal, Accountability Frameworks, Performance Review, People Analytics, Constructive Feedback, Organizational Strategy, Accountability, Employee Engagement, Data-Driven Decision-Making, Analytics, Continuous Improvement Process

    Intermediate · Course · 1 - 4 Weeks

1…444445446…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok