• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create Facebook Graphics in Visme

    Skills you'll gain: Social Media Marketing, Social Media Campaigns, Social Media Strategy, Social Media Content, Social Media, Facebook, Marketing Materials, Data Visualization, Graphic Design, Content Creation, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    Build a Data Warehouse in AWS

    Skills you'll gain: Identity and Access Management, Query Languages, Data Management, User Provisioning, Cloud Storage, Database Architecture and Administration, Cloud Computing Architecture, Serverless Computing

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Databricks Associate Developer: Apache Spark with Python

    Skills you'll gain: Apache Spark, PySpark, Databricks, Data Processing, Big Data, Apache, Real Time Data, Model Training, Python Programming, Model Evaluation, Data Manipulation, Machine Learning, SQL, Data Transformation, Performance Tuning, Distributed Computing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • T

    The Hong Kong University of Science and Technology

    AI Code Generation for Everyone

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Vibe coding, HTML and CSS, Web Design and Development, AI literacy, Generative AI, Web Development, Web Applications, Python Programming, Data Analysis, Data Mining, AI Workflows, Simulations, Debugging

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pearson

    Data Science Fundamentals Part 1: Unit 1

    Skills you'll gain: Applied Machine Learning, Data Science, Python Programming, Scikit Learn (Machine Learning Library), NumPy, Computational Thinking, Machine Learning Algorithms, Pandas (Python Package), Data Analysis, Data Processing, AI Personalization, Data Wrangling, Exploratory Data Analysis, Programming Principles, Data Manipulation, Development Environment

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Innovation in Government: Navigating the Age of AI

    Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, AI literacy, Business Transformation, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research

    ★ 4.8 (6) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    Competitive Interactions and Disruptive Change

    Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Competitive Intelligence, Market Share, Market Opportunities, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Product Strategy, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Modern Natural Language Processing

    Skills you'll gain: Recurrent Neural Networks (RNNs), Natural Language Processing, Embeddings, Hugging Face, Deep Learning, Large Language Modeling, Convolutional Neural Networks, Artificial Neural Networks, Encryption, Python Programming, Cryptography, Fine-tuning, Machine Learning Methods, Text Mining, Classification Algorithms, Applied Machine Learning, Model Training, Probability Distribution, Machine Learning Algorithms, Algorithms

    Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Chris Croft Training

    Entrepreneurship: MBA-level tips for business leaders

    Skills you'll gain: People Management, Strategic Marketing, People Development, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Sales Management, Marketing Strategies, Business Leadership, Human Resources Management and Planning, Business Operations, Profit and Loss (P&L) Management, Business Management, Business Planning, Leadership, Leadership and Management, Strategic Leadership

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    Engineering Probability and Statistics Part 1

    Skills you'll gain: Probability & Statistics, Statistics, Probability Distribution, Probability, Statistical Modeling, Data Analysis, Bayesian Statistics, Statistical Analysis, Exploratory Data Analysis, Combinatorics, Descriptive Statistics, Statistical Inference, Correlation Analysis

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • A

    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    Conducting Exploratory Data Analysis

    Skills you'll gain: Matplotlib, Seaborn, Exploratory Data Analysis, Data Visualization, Pandas (Python Package), Plot (Graphics), Statistical Visualization, Data Visualization Software, Analysis, Data Analysis, Statistical Analysis, Python Programming

    ★ 4.3 (6) · Intermediate · Guided Project · Less Than 2 Hours

1…445446447…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok