Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Google Workspace, Editing, Vocabulary, Persuasive Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Collaborative Software, Data Sharing, Organizational Skills, Collaboration, User Accounts, Telecommuting, Teamwork, Graphic Design, Team Collaboration, Productivity, Content Marketing, Business Communication, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Generative AI, AI literacy, Google Cloud Platform, Data Store, Data Management, Information Management, Analytics, Information Architecture, AI Security, Data Integration, Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Decision Intelligence, Model Evaluation, Model Optimization, Data-Driven Decision-Making, Applied Machine Learning, A/B Testing, Statistical Machine Learning, Machine Learning Methods, Predictive Modeling, Machine Learning, Predictive Analytics, Statistical Hypothesis Testing, Statistical Methods, Machine Learning Algorithms, Performance Analysis, Statistical Analysis, Regulatory Requirements
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Forecasting, Excel Formulas, Simulation and Simulation Software, Financial Forecasting, Simulations, Excel Macros, Business Analysis, Statistical Modeling, Pivot Tables And Charts, Spreadsheet Software, Data-Driven Decision-Making, Risk Analysis, Operational Analysis, Financial Modeling, Analysis, Business Modeling, Risk Modeling, Data Analysis, Interactive Data Visualization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Banking Services, Bank Regulations, Banking, Payment Systems, Financial Inclusion, Customer Relationship Management, Payment Processing, Financial Regulation, Financial Services, Regulatory Requirements, International Finance, Customer experience improvement, Regulatory Compliance, Merchant Services, Investments, Investment Management, Customer Relationship Building, Technology Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Model Evaluation, Business Analytics, Analytics, Dashboard Creation, Data Ethics, Performance Analysis, Predictive Analytics, Predictive Modeling, Auditing, Performance Improvement, Business Communication, Regional Sales, Data-Driven Decision-Making, Business Reporting, Technical Communication, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Data Storytelling, No-Code Development
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Statistical Hypothesis Testing, LangChain, AI Orchestration, Generative AI Agents, CrewAI, Statistical Methods, Agentic Workflows, Statistical Analysis, Data Transformation, Agentic systems, Statistical Inference, Business Intelligence, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Performance Metric, Descriptive Analytics, Data Analysis, Correlation Analysis, Event Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Solution Selling, Regulatory Compliance, Consultative Approaches, Consultative Selling, Negotiation, Sales Prospecting, Regulatory Requirements, Prospecting and Qualification, Selling Techniques, Data Ethics, Compliance Management, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Account Strategy, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Adobe After Effects, Animations, Motion Graphics, Post-Production, Video Editing, Timelines, Content Creation, Typography, Scripting, Logo Design
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Driving engagement, Drive Engagement, Social Media Marketing, Social Media Content, Social Media, Social Media Strategy, Growth Strategies
Beginner · Guided Project · Less Than 2 Hours