• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Using Memorystore for Redis Read Replicas to Improve Read Performance

    Skills you'll gain: Redis, Performance Tuning, Scalability, Google Cloud Platform, Data Architecture, Network Architecture, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Digital Analysis, Data Sharing, People Analytics, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Predictive Modeling, Innovation, Learning Styles, Leadership, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Procurement Workflow and Invoice Approval

    Skills you'll gain: Accounts Payable, Purchasing, Procurement, Reconciliation, Billing & Invoicing, Invoicing, Billing, Workflow Management, Accounts Payable and Receivable, Order Management, Auditing, Audit Working Papers, Variance Analysis, Internal Controls, Analysis, Complex Problem Solving, Communication, Internal Communications, Business Correspondence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Close, Negotiate, and Amplify Virtual Sales Success

    Skills you'll gain: Overcoming Objections, Closing (Sales), Sales, Sales Strategy, Sales Process, Selling Techniques, Negotiation, Customer Success Management, Regional Sales, Marketing Automation, Customer Relationship Building, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience improvement, Personalized Service, Legal Technology, Contract Management, Document Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Investment Management and Capital Markets

    Skills you'll gain: Portfolio Management, Project Portfolio Management, Competitive Analysis, Portfolio Risk, Financial Market, Financial Systems, Securities Trading, Financial Trading, Investment Management, Project Management Office (PMO), Asset Management, Program Management, Investments, Equities, Organizational Strategy, Market Data, Return On Investment, Market Analysis, Capital Markets, Risk Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment Your Audience

    Skills you'll gain: Target Audience, Email Marketing, Personalized Campaigns, Campaign Management, Marketing Effectiveness, Strategic Communication, Digital Marketing Tools, Data-Driven Marketing, Driving engagement, Customer Data Management, Data Quality

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Preparing for Professional Data Engineer Journey - Português

    Skills you'll gain: Cloud Engineering, Data Warehousing, Data Maintenance, Data Processing, Data Storage, Data Architecture, Data Infrastructure, Data Pipelines, Google Cloud Platform, Big Data, Data Transformation, Analytics, Data Analysis

    Advanced · Course · 1 - 3 Months

  • C

    Coursera

    Comment naviguer dans le gestionnaire de publicités de Twitter et afficher les résultats

    Skills you'll gain: Content Scheduling, Scheduling, Social Media Management, Advertising Campaigns, Online Advertising, Digital Advertising, Social Media, Advertising, Social Media Marketing, Social Media Analytics, Social Media Content, Campaign Management, Web Presence, Drive Engagement, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Data Warehousing, Extract, Transform, Load, Data Integration, Cloud Development, Data Quality, Cloud Engineering, Cloud-Based Integration, Data Infrastructure, Data Management, Cloud-Native Computing, Data Architecture, Data Pipelines, Data Processing, Process Design, DevOps, Data Store, Business Process Modeling, Cloud Deployment, Dataflow

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    How to Become a Thought Leader

    Skills you'll gain: Concision, Digital Marketing Tools, Leadership Development, Digital Publishing, Content Strategy, Brand Awareness, Strategic Thinking, Owned Media, Earned Media, Knowledge Transfer, Ideation, Growth Strategies

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Stakeholder & Strategic Alignment

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, People Analytics, Stakeholder Communications, Workforce Planning, Stakeholder Analysis, Human Resource Strategy, Human Resources, Organizational Strategy, Business Priorities, Organizational Structure, Communication Planning, Data Storytelling, Business Metrics, Matrix Management, Strategic Decision-Making, Reconciliation, Strategic Planning, Strategic Prioritization

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    Advanced Sales Training: Challenging, Coaching And Closing

    Skills you'll gain: Enterprise Sales, B2B Sales, Selling Techniques, Customer Success Management, Sales, Sales Strategy, Overcoming Objections, General Sales Practices, Contract Negotiation, Customer Retention, Sales Management, Procurement, Customer Relationship Management, Sales Process, Collaboration, Price Negotiation, Negotiation, Stakeholder Engagement, Stakeholder Management, Coaching

    Intermediate · Specialization · 3 - 6 Months

1…455456457…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok